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BlackRock (C): Integrating BGI
Gulati, Ranjay; Rivkin, Jan W.; Sesia, AldoCaso HBS-717406-EDirección estratégicaThis (C) case is a supplement to HBS case no. 717-404 "BlackRock (A): Selling the Systems?"Desde 5,74 €
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Math Tools for Strategists
Khanna, Tarun; Rivkin, Jan W.Caso HBS-718477-EDirección estratégicaGreat strategists rely heavily on numbers as they go about their work. This note offers an overview of the highbrow and lowbrow quantitative tools that individuals commonly encounter during strategy courses and in actual strategy work. The note focuses especially on simple calculations that often produce important insights.Desde 8,20 €
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The Low-Cost Carrier Threat (Spanish version)
Rivkin, Jan W.; Therivel, LaurentCaso HBS-707S02Dirección estratégicaThe Low-Cost Carrier Threat' case, the top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary, by Delta and by other full-service airlines, have failed. Can Delta devise a better response?Desde 8,20 €
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Microsoft's Search
Rivkin, Jan W.; Van Den Steen, EricCaso HBS-709461-EDirección estratégicaIn 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy th...Desde 8,20 €
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Adeo Health Science: Turning a Product into a Brand
Keenan, Elizabeth A.; Avery, JillCaso HBS-518065-EMarketingFor decades, American parents were warned to avoid introducing potential allergens to their babies prior to their first birthday. But two influential clinical studies caused the medical establishment to radically reverse their position. Parents were now warned that delaying the introduction of these types of foods increased a baby's risk of food allergies. Adeo Health Science was ready, with patents filed for a baby food that made it simple for p...Desde 8,20 €
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Back to the Roots
Keenan, Elizabeth A.; John, Leslie K.Caso HBS-518073-EMarketingBack to the Roots (BTTR) is a start-up with a social mission to "undo food"-to reconnect people to where their food comes from. In late 2017, Back to the Roots cofounders Nikhil Arora and Alex Velez were contemplating their next move. The company had an eclectic portfolio of products, including ready-to-grow products, which included gardens in a can, and ready-to-eat products, which included cereals, and was being courted by two major players in ...Desde 8,20 €