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BlackRock (C): Integrating BGI
Gulati, Ranjay; Rivkin, Jan W.; Sesia, AldoCaso HBS-717406-EDirección estratégicaThis (C) case is a supplement to HBS case no. 717-404 "BlackRock (A): Selling the Systems?"Desde 5,74 €
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Math Tools for Strategists
Khanna, Tarun; Rivkin, Jan W.Caso HBS-718477-EDirección estratégicaGreat strategists rely heavily on numbers as they go about their work. This note offers an overview of the highbrow and lowbrow quantitative tools that individuals commonly encounter during strategy courses and in actual strategy work. The note focuses especially on simple calculations that often produce important insights.Desde 8,20 €
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The Low-Cost Carrier Threat (Spanish version)
Rivkin, Jan W.; Therivel, LaurentCaso HBS-707S02Dirección estratégicaThe Low-Cost Carrier Threat' case, the top management of Delta Air Lines must decide how to respond to the threat posed by low-cost carriers such as Southwest and JetBlue. Among the options considered is the launch of a low-cost subsidiary by Delta itself. Prior efforts to launch a low-cost subsidiary, by Delta and by other full-service airlines, have failed. Can Delta devise a better response?Desde 8,20 €
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Microsoft's Search
Rivkin, Jan W.; Van Den Steen, EricCaso HBS-709461-EDirección estratégicaIn 2008, executives at Microsoft must decide how to compete against Google in the market for Internet search and advertising. The case describes how Microsoft has responded to a set of competitive threats in the past; how Google has gained a dominant position in Internet search and advertising; and what Microsoft has done so far in its as-yet-unsuccessful effort to catch up with Google. The case then challenges students to construct a strategy th...Desde 8,20 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenNota del Instructor INSEAD-5685TNPT-PPMarketingTeaching note for the case 5685Desde 0,00 €
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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumers - Teaching note
Pacheco Guimaraes, Pedro; Chandon, PierreNota del Instructor INSEAD-5188TN-EMarketingTeaching note for the case 5188Desde 0,00 €
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Unilever in Brazil (1997-2007): Marketing Strategies for Low-Income Consumer (Portuguese Version)
Pacheco Guimaraes, Pedro; Chandon, PierreCaso INSEAD-5188PT-PPMarketingUnilever is a leading brand of detergent powder in Brazil, with a share price of 81%. Laercio Cardoso must decide (1) whether Unilever should divert money from its premium brands to reach the segment of low-income consumers, (2) whether Unilever can reposition and extend one of its current brands so that it does not have to launch a new brand , and (3) what price, product, promotion and distribution strategy would enable Unilever to deliver value...Desde 8,20 €
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Unilever en Brasil (1997-2007): Estrategias de marketing dirigidas a consumidores de bajo poder adquisitivo
Pacheco Guimaraes, Pedro; Chandon, PierreCaso INSEAD-5188SPMarketingUnilever es un sólido líder en el mercado brasileño de detergente en polvo con una cuota de mercado del 81%. Laercio Cardoso debe decidir (1) si Unilever debe desviar dinero de sus marcas de primera calidad para apuntar al segmento de menor margen de los consumidores de bajos ingresos, (2) si Unilever puede reposicionar o ampliar una de sus marcas existentes para evitar el lanzamiento de una nueva marca, y (3) qué precio, producto, promoción y di...Desde 8,20 €
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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category (Portuguese Version)
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenCaso INSEAD-5685PT-PPMarketingRenova, a Portuguese toilet paper manufacturer, struggles to survive in a stagnant and widespread market dominated by international giants and private brands. With a view to growing and remaining independent, CEO Paulo Pereira da Silva considers three options 1) private label production, 2) new functional innovations and 3) the launch of black toilet paper. What should he do? And how should the chosen strategy be implemented? Exploring the challe...Desde 8,20 €
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Papel higiénico Renova: Marketing vanguardista en la categoría de productos básicos
Yakov, Bart; Seabra de Sousa, Raquel; Chandon, Pierre; Sweldens, StevenCaso INSEAD-5685SPMarketingRenova, empresa portuguesa fabricante de papel higiénico, está luchando por la supervivencia en un mercado de productos básicos estancado y dominado por gigantes internacionales y marcas blancas. Para crecer y mantener su independencia, su director general, Paulo Pereira da Silva, está considerando tres opciones: 1) fabricar una marca blanca, 2) innovaciones funcionales nuevas, y 3) lanzar un papel higiénico negro. ¿Qué debería hacer? ¿Y cómo deb...Desde 8,20 €