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What Is Disruptive Innovation
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512B-EDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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Under Armour
McDonald, Rory; Christensen, Clayton M.; West, Daniel; Palmer, Jonathan E.Caso HBS-618020-EDirección estratégicaAfter twenty years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales - a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge is how Under Armour can maintain its brand's authenticity while adding new products that fuel future growth. The case traces the evolution of Under Armour's brand and describes...Desde 8,20 €
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What Is Disruptive Innovation? (Spanish version)
Christensen, Clayton M.; Raynor, Michael E.; McDonald, RoryArtículo HBS-R1512BDirección estratégicaFor the past 20 years, the theory of disruptive innovation has been enormously influential in business circles and a powerful tool for predicting which industry entrants will succeed. Unfortunately, the theory has also been widely misunderstood, and the "disruptive" label has been applied too carelessly anytime a market newcomer shakes up well-established incumbents. In this article, the architect of disruption theory, Clayton M. Christensen, and...Desde 8,20 €
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AmazonFresh: Rekindling the Online Grocery Market
McDonald, Rory; Christensen, Clayton M.; Yang, Robin; Hollingsworth, TyCaso HBS-615013-EDirección estratégicaMore than a decade after the high-profile failures of several early online grocers, grocery remains the largest single U.S. retail category and one of the few that has not yet migrated online. Amazon began testing its grocery-delivery service, AmazonFresh, in Seattle, in 2007; five years later, the company has made significant progress. The case traces the evolution of AmazonFresh's business model and describes the operating capabilities necessar...Desde 8,20 €
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Votizen (A)
Siegelman, RL; Han, ACaso SGSB-E436A-EIniciativa emprendedora“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a new form of civic participation that will profoundly change our world for the better.” David Binetti, Founder and CEO, Votizen This case series outlines the business formation of Votizen. Founder...Desde 8,20 €
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Sociable Labs (A)
Siegelman, RL; Han, ACaso SGSB-E435A-EIniciativa emprendedoraSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Desde 8,20 €
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Sociable Labs (A) - (C) - Teaching note
Siegelman, RL; Han, ANota del Instructor SGSB-E435A-CTN-EIniciativa emprendedoraSociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’ events, founder Nisan Gabbay wanted to show users what their friends were buying or “liking,” in the hope that such knowledge would help guide their purchases and even enable merchants to use Facebook...Desde 0,00 €
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Envia Systems - Teaching note
Holloway, C; Morgridge, J; Han, ANota del Instructor SGSB-E407TN-EIniciativa emprendedoraVenture capitalist Atul Kapadia was inclined to provide seed funding for Sujeet Kumar and Michael Sinkula to found Envia Systems, a lithium-ion battery company. Admittedly, Envia was little more than the founders’ vision of an affordable electric vehicle and the potential of playing in a very large market. But for Kapadia, it was precisely these two key ingredients that made Envia attractive and akin to other early-stage investments he had made a...Desde 0,00 €
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Envia Systems
Holloway, C; Morgridge, J; Han, ACaso SGSB-E407-EIniciativa emprendedoraVenture capitalist Atul Kapadia was inclined to provide seed funding for Sujeet Kumar and Michael Sinkula to found Envia Systems, a lithium-ion battery company. Admittedly, Envia was little more than the founders’ vision of an affordable electric vehicle and the potential of playing in a very large market. But for Kapadia, it was precisely these two key ingredients that made Envia attractive and akin to other early-stage investments he had made a...Desde 8,20 €
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Bigpoint
Child, M; Chambers, J; Ellis, H; Han, ACaso SGSB-E423-EIniciativa emprendedoraBigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms and the Apple App Store posed considerable challenges. It also needed to restructure its top management to better manage its growth.Desde 8,20 €