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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCaso HBS-616003-EServicios y operacionesShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Desde 8,20 €
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SF Express: From Delivery to E-Commerce, Teaching Note
Zhu, FengNota del Instructor HBS-616018-EServicios y operacionesTeaching note for case 616003.Desde 0,00 €
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JD: Envisioning the Future of Retail (A)
Zhu, Feng; Sun, ShirleyCaso HBS-618051-EServicios y operacionesJD, China's second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company's growth strategies. The landscape of China's e-commerce market had changed drastically in recent years. The growth in the e-commerce market had declined significantly. Furthermore, the advancement of AI and...Desde 8,20 €
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Pinduoduo
Zhu, Feng; Palepu, Krishna G.; Yining Cao, Bonnie; Lau, DawnCaso HBS-620040-EServicios y operacionesFounded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China's fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams, and purchase together at discounted prices. The company's rapid development helped it debut on the Nasdaq in July 2018, only three years after its inception. The fast growth was par...Desde 8,20 €
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Edison Schools, Inc.
Eisenmann, Thomas R.; Barley, LaurenCaso HBS-813113-EIniciativa emprendedoraEdison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public offering and, eventually, through its decision to execute a management buy-out to exit the public market. Explores at the corporate level the tension between Edison's effort to gener...Desde 8,20 €
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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCaso HBS-615039-EServicios y operacionesThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Desde 8,20 €
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Patagonia (B)
Reinhardt, Forest L.; Casadesus-Masanell, Ramon; Barley, LaurenCaso HBS-714465-EDirección estratégicaPatagonia produces high-quality environmentally friendly garments that command significant price premiums. In Spring 2010, Patagonia rolled out a new, radical environmental initiative called "Product Lifecycle Initiative" (PLI), which was committed to lengthening the lifecycle of each product and reducing landfill waste. This case provides an update on Patagonia's PLI as well as on other company environmental and social commitments.Desde 5,74 €
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A Note on the Legal and Tax Implications of Founders' Equity Splits
Wasserman, Noam; Barley, LaurenCaso HBS-809110-EIniciativa emprendedoraThis note summarizes key legal and tax issues that founders should consider as they contemplate an equity split and ownership structure. Specific issues covered include: why founders should not delay splitting the equity, and whether they should involve an attorney or accountant when they do; the importance of considering intellectual property (IP) issues when splitting the equity and the need to do so consistent with Section 351 of the Internal ...Desde 8,20 €
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X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A)
Zhu, Feng; Acocella, AngelaCaso HBS-617046-EServicios y operacionesThree years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MA...Desde 8,20 €
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JD: Envisioning the Future of Retail (A) and (B), Teaching Note
Zhu, Feng; Sun, ShirleyNota del Instructor HBS-620051-EServicios y operacionesTeaching note to the (A) and (B) cases for "JD: Envisioning the Future of Retail"Desde 0,00 €