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Qihoo (Spanish version)
Zhu, FengCaso HBS-616S14Servicios y operacionesQihoo, una de las mayores empresas de Internet en China hoy en día, fue fundada en 2005. La empresa inició su negocio, ofreciendo un producto de software de seguridad, y rápidamente dominó el mercado en China después de su movimiento inusual de dar su producto de forma gratuita en 2009. Más tarde, se amplió su oferta para cubrir un amplio espectro de productos de Internet y de seguridad móvil. En 2012 la compañía lanzó su propio motor de búsqueda...Desde 8,20 €
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Qihoo
Zhu, FengCaso HBS-615017-EServicios y operacionesQihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009. Later, it expanded its offering to cover a broad spectrum of Internet and mobile security products. In 2012 the company launched its own Internet search engine called So.com. By August...Desde 8,20 €
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Medium in 2017: Developing a New Model for Media
Siegel, R; Saucedo, M; Hsia, TCaso SGSB-SM280-EDirección estratégicaThe Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set of social network tools that allow people to spend substantive time with weighty issues facing society, business and politics. Fighting the trend of quick engagement with short-form content on the Internet, Medium wrestles w...Desde 8,20 €
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Blue Shield of California - Teaching note
Chess, R; Saucedo, MNota del Instructor SGSB-OIT112TN-EServicios y operaciones, Tecnologías de la informaciónBlue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health insurance in the US, beginning in the 1870s and working through the origination of modern day health care in the 1920s. It then analyzes the modern day industry before diving into the challenges faced by Blue Shield of California today. ...Desde 0,00 €