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SF Express: From Delivery to E-Commerce
Zhu, Feng; Lane, DavidCaso HBS-616003-EServicios y operacionesShunfeng Express (SF), China's leading express delivery firm, in May 2014 opened the first 500 of several thousand Heike stores, which allowed consumers to buy and try out SF's own e-commerce offerings, in addition to other services. As an example of China's "online-to-offline" trend in e-commerce, Heike stores allowed SF to leverage its logistics and IT expertise to differentiate itself from its rivals in express delivery. As yet unclear was whe...Desde 8,20 €
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SF Express: From Delivery to E-Commerce, Teaching Note
Zhu, FengNota del Instructor HBS-616018-EServicios y operacionesTeaching note for case 616003.Desde 0,00 €
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JD: Envisioning the Future of Retail (A)
Zhu, Feng; Sun, ShirleyCaso HBS-618051-EServicios y operacionesJD, China's second largest e-commerce company by gross merchandise volume (GMV) after Alibaba, had expanded rapidly from 2012 to 2016. When the company celebrated its 13th birthday in 2017, Richard Liu, its founder, deliberated on the company's growth strategies. The landscape of China's e-commerce market had changed drastically in recent years. The growth in the e-commerce market had declined significantly. Furthermore, the advancement of AI and...Desde 8,20 €
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Pinduoduo
Zhu, Feng; Palepu, Krishna G.; Yining Cao, Bonnie; Lau, DawnCaso HBS-620040-EServicios y operacionesFounded in 2015 by serial entrepreneur, Colin Huang, Pinduoduo Inc. (PDD) had become China's fastest-growing e-commerce platform in history. PDD pioneered a new approach to online shopping that allowed shoppers to share products, invite friends to form shopping teams, and purchase together at discounted prices. The company's rapid development helped it debut on the Nasdaq in July 2018, only three years after its inception. The fast growth was par...Desde 8,20 €
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Baidu, Alibaba, and Tencent: The Three Kingdoms of the Chinese Internet
Zhu, Feng; Smith, AaronCaso HBS-615039-EServicios y operacionesThis note provides an overview of the Chinese Internet by describing its leading three companies: Baidu, Alibaba, and Tencent (BAT). While BAT had previously focused their respective businesses on distinct sectors of the online economy-Baidu for search, Alibaba for e-commerce, and Tencent for games and instant messaging-the proliferation of mobile devices in China introduced new territory to be conquered. By the end of 2014, BAT had each made a s...Desde 8,20 €
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Volkswagen Navarra VIII Convenio Colectivo (A, B, C y D) - Nota del instructor
Stein, Guido; Escobar, Carlos; Cuadrado, Marta; Pin Arboledas, José RamónNota del Instructor DPOT-76Economía, Liderazgo y Dirección de personasEl caso refleja una situación cotidiana de numerosas empresas: la negociación del convenio colectivo. Puede ayudar a comprender cómo debe abordarse un proceso negociador desde la Dirección: la importancia del equipo y sus roles; el papel de los stakeholders, partes afectadas e interesadas, durante todo el proceso y cómo se les debe mantener informados; la necesidad de una persona que lidere la negociación y sea capaz de infundir confianza y auto...Desde 0,00 €
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X Fire Paintball & Airsoft: is Amazon a Friend or Foe? (A)
Zhu, Feng; Acocella, AngelaCaso HBS-617046-EServicios y operacionesThree years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com's third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it had once been the only seller were now being sold by Amazon straight from X Fire's suppliers, effectively cutting X Fire out. Amazon was also ignoring the minimum advertised price (MA...Desde 8,20 €
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Alfa Telecommunications (A): The path to management
Stein, Guido; Cuadrado, MartaCaso DPO-332-EDirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónPierre Chaubaron, a Bachelor of Science, works as a sales manager at the Paris office of Alfa Telecommunications (AT), a German telecommunications company. On April 2, 2013, Jean Castagne, his boss and the sales director of Enterprise Solutions, one of the company's four business divisions, informs Pierre of his decision to leave the company. He further informs Pierre that from that point forward he will assume the role of sales director. That sa...Desde 8,20 €
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JD: Envisioning the Future of Retail (A) and (B), Teaching Note
Zhu, Feng; Sun, ShirleyNota del Instructor HBS-620051-EServicios y operacionesTeaching note to the (A) and (B) cases for "JD: Envisioning the Future of Retail"Desde 0,00 €
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Alfa Telecommunications (A y B) - Nota del instructor
Cuadrado, Marta; Stein, GuidoNota del Instructor DPOT-77Dirección estratégica, Liderazgo y Dirección de personas, Tecnologías de la informaciónEl objetivo del caso es analizar el puesto de un alto directivo y su necesidad de aprender el funcionamiento de los comités de dirección y los roles de sus miembros; en particular, manejar las relaciones con el resto del equipo e interpretar qué papel conviene desempeñar dentro de este órgano. En ocasiones, los jefes y responsables de realizar los nombramientos apenas proporcionan directrices sobre cómo desenvolverse una vez que se entra a formar...Desde 0,00 €