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ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)
Zhu, Feng; Chen, Weiru; Sun, ShirleyCaso HBS-618044-ETecnologías de la informaciónZBJ.com (ZBJ), an online platform that connects knowledge workers to small and medium-sized enterprises, is China's largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15 million by 2017. During the company's 11-year history, ZBJ had launched ten transformation campaigns to overcome various challenges by changing its products, operations, and business...Desde 8,20 €
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Fasten: Challenging Uber and Lyft with a New Business Model
Zhu, Feng; Acocella, AngelaCaso HBS-616062-EServicios y operacionesFasten, a new ridesharing start-up in Boston, entered the scene in September 2015 hoping its unique vision of transparency for both driver and passenger and strategy to keep riders' fares low and charge drivers a flat $0.99 fee per ride as opposed to the 20-30% commission charged by its competition, would help differentiate it and gain the necessary traction in an ostensibly concentrated market between Uber and Lyft. Despite both Uber's and Lyft'...Desde 8,20 €
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TSG Hoffenheim: Football in the Age of Analytics
Zhu, Feng; Lakhani, Karim R.; Schmidt, Sascha L.; Herman, KerryCaso HBS-616010-EServicios y operacionesIn 2015, Dietmar Hopp, owner of Germany's Bundesliga football team TSG Hoffenheim and co-founder of the global enterprise software company SAP, was considering how to ensure long-term sustainability and competitiveness for TSG Hoffenheim. While historically a small team from bottom rungs of the league, TSG Hoffenheim, with revenues of 60 million to 70 million, reached the top division of the Bundesliga in the 2008-2009 season thanks to a de...Desde 8,20 €