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Commonwealth Bank of Australia: Unbanklike Experimentation
Buell, Ryan W.; John, Leslie K.Caso HBS-619018-EServicios y operacionesIn August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks, and was also trying to improve the financial wellbeing of its customers. One domain where this was particularly relevant was in its bank-issued credit card business, where customers routinely selected cards that although profitable for the bank could be a poor fit for customers' needs - leading to low satisfaction scores, cancellation...Desde 8,20 €
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Babcom: Opening Doors
Buell, Ryan W.; Margolis, Joshua D.; Eiran, MargotCaso HBS-418026-ELiderazgo y Dirección de personasDesde 8,20 €
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Operational Transparency
Buell, Ryan W.Artículo HBS-R1902H-EServicios y operacionesConventional wisdom holds that the more contact an operation has with its customers, the less efficiently it will run. But when customers are partitioned away from the operation, they are less likely to fully understand and appreciate the work going on behind the scenes, causing them to place a lower value on the product or service being offered. To address this problem, managers should experiment with operational transparency--the deliberate des...Desde 8,20 €
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Rethinking School
Childress, StaceyArtículo HBS-R1203E-EEconomíaEconomists have found that the higher a country's academic test scores, the faster its GDP grows. That puts the United States' perennially mediocre test scores in a particularly ominous light. Progress is being made, says Childress, of the Gates Foundation, but at the rate even the most engaged school systems are improving, it will take 80 years to catch up to where China is now. New approaches, including personalized technology, online videos, a...Desde 8,20 €
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Managing Service Operations
Buell, Ryan W.Nota del Instructor HBS-620090-EServicios y operacionesDesde 0,00 €
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Customer Compatibility Exercise, Teaching Note
Buell, Ryan W.Nota del Instructor HBS-620078-EServicios y operacionesTeaching note for case 616043.Desde 0,00 €
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Transforming Customer Engagement in Service Operations
Buell, Ryan W.Nota del Instructor HBS-620089-EServicios y operacionesDesde 0,00 €
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Wireless Generation, Teaching Note
Childress, Stacey; Marietta, Geoff; Mahon, JasonNota del Instructor HBS-309028-EIniciativa emprendedoraTeaching Note for [307049].Desde 0,00 €
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Teach for America 2005, Teaching Note
Childress, Stacey; Mahon, Jason; Cheng, Tiffany K.Nota del Instructor HBS-309053-EDirección estratégicaTeaching Note for [805094].Desde 0,00 €
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Improving Access at VA, Teaching Note
Buell, Ryan W.; Huckman, Robert S.Nota del Instructor HBS-618052-ETecnologías de la informaciónTeaching note for case 617012.Desde 0,00 €