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LiqHub: Managing Contactless Delivery of Liquor in the Pandemic Age - Teaching Note
Saurabh KumarNota del Instructor IVEY-8B21M032-EDirección estratégicaTeaching note for product 9B21M032.Desde 0,00 €
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LiqHub: Managing Contactless Delivery of Liquor in the Pandemic Age
Saurabh KumarCaso IVEY-9B21M032-EDirección estratégicaIn May 2020, the chief executive officer (CEO) of the liquor delivery company LiqHub was happy with his company’s initial success. The company’s first steps in the Indian market had been propitious, and the founders were happy with the government’s validation of their business model. Now, they needed to determine how to replicate their success on a larger scale across India. The CEO needed to evaluate various growth options and make a decision ab...Desde 8,20 €