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How Industries Change (Spanish version)
McGahan, Anita M.Artículo HBS-R0410EDirección estratégicaTo make intelligent investments within your organization, you need to understand how your whole industry is changing. But such knowledge is not always easy to come by. Companies misread clues and arrive at false conclusions all the time. To understand truly where your industry is headed, you have to take a long-term, high-level look at the context in which you do business, says Boston University professor Anita McGahan. She studied a variety of ...Desde 8,20 €