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Exchange Rate Exercise (Spanish Version)
Kennedy, Robert E.Caso HBS-708S16EconomíaPruebas de los estudiantes la comprensión de la analítica del tipo de cambio y cómo los cambios en los tipos de cambio afectan a la economía de las empresas.Desde 8,20 €
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Evaluación de proyectos en mercados emergentes
Kennedy, Robert E.Caso HBS-708S27EconomíaOpiniones de los gestores de problemas que enfrentan cuando se trata de proyectos de valor en el extranjero. Estos incluyen hacer frente a varias monedas, ajustando por país y riesgo de la industria, y teniendo en cuenta la expropiación y el riesgo de devaluación.Desde 8,20 €
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Theories of Strategic Trade (Spanish version)
Kennedy, Robert E.Caso HBS-714S20EconomíaThe theory of competitive advantage is one of the most widely accepted economic principles among economists. The theory, as well as substantial historical evidence, suggest that free trade raises national income, while government intervention in trade relations generally lowers a nation's wealth. In the last few years, however, new theories have led some commentators to question this conclusion. Based on research into imperfectly competitive indu...Desde 8,20 €
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Corruption in International Business (A)
Kennedy, Robert E.; Di Tella, RafaelCaso HBS-701128-EEconomíaExplores various aspects of corruption in international business, in two sections. The first section provides a broad discussion of the ethical, business, and legal aspects of corruption. The second section provides a series of "caselets" that are designed to promote discussion of how students would act in particular situations, as well as the potential costs and benefits of these actions.Desde 8,20 €
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Chile: El tigre latinoamericano
Kennedy, Robert E.; Ramos, TeresitaCaso HBS-706S04EconomíaExamina estrategia de desarrollo de Chile desde 1973. Tras una serie de reformas económicas internas, el país debe decidir si unirse a un bloque comercial regional. Considera las ventajas y desventajas de los acuerdos comerciales regionales y examina las diferencias entre un tratado de libre comercio (TLC) y una unión aduanera (Mercosur).Desde 8,20 €
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Comparative Advantage (Spanish version)
Kennedy, Robert E.; Koehn, Nancy F.Caso HBS-714S19EconomíaHow nations trade and whether they benefit from it are two of the oldest and most important questions in political economy. In the 170 years since David Ricardo formally developed the theory of comparative advantage, it has become one of the principles most widely accepted among professional economists. Despite this wide acceptance in the professional community, the basics of international trade are still poorly understood by many policy makers a...Desde 8,20 €
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"To Get Rich Is Glorious" (Spanish version)
Kennedy, Robert E.; Vietor, Richard H.K.; Galef, JuliaCaso HBS-711S05EconomíaIn 1978, Deng Xiaoping assumed the leadership of an impoverished China, after Mao Zedong's disastrous Cultural Revolution. During the next 17 years, Deng applied pragmatic policies to liberalize the Chinese economy gradually while maintaining the power of the Communist state. In hindsight, this strategy was among the most successful development strategies ever. Reviews Chinese political history and explores in detail eight parts of Deng's develop...Desde 8,20 €
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Abercrombie & Fitch: Is It Unethical To Be Exclusive
Seung Hwan (Mark) Lee; June Cotte; Danae BlanchardCaso IVEY-9B14A009-EMarketingThe CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the t...Desde 8,20 €
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Abercrombie & Fitch: Is It Unethical To Be Exclusive (Spanish version)
Seung Hwan (Mark) Lee; June Cotte; Danae BlanchardCaso IVEY-9B14AS009MarketingThe CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the t...Desde 8,20 €
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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €