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Brewing Peace Philippines: Customer Relationship Management
Jose Gerardo Santamaria; Sandeep Puri; Maria Luisa Chua Delayco; Rakesh SinghCaso IVEY-9B20A056-EDirección estratégica, Iniciativa emprendedora, MarketingBrewing Peace was a company based in the Philippines that sold coffee beans. Despite having a base of 80 customers, 70 per cent of its business depended on 9 key accounts; this included its biggest buyer, Concepcion Coffee Enterprises Limited (CCEL), whicDesde 8,20 €
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Patanjali Takes On Industry Giants - Teaching Note
Sandeep Puri; Adrija Ajeya; Jupanjot Singh ChughNota del Instructor IVEY-8B16A039-EMarketingTeaching note for product 9B16A039.Desde 0,00 €
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Precia Pharma: Promoting Ethical Sales Practices - Teaching Note
Sandeep Puri; Ajay KohliNota del Instructor IVEY-8B17A045-EMarketingTeaching note for product 9B17A045.Desde 0,00 €
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Laurs & Bridz: Sales Targets and Antiviral Drug Launch - Teaching Note
Sandeep Puri; Rakesh Singh; Jatin BatraNota del Instructor IVEY-W25458-EMarketingTeaching note for product W25457.Desde 0,00 €
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Laurs & Bridz: Sales Targets and Antiviral Drug Launch
Sandeep Puri; Rakesh Singh; Jatin BatraCaso IVEY-W25457-EMarketingIn October 2020, the managing director of Laurs & Bridz Pharmaceuticals Private Limited was considering changing the company’s sales strategy to reflect the challenges that India’s pharmaceutical industry was facing during the COVID-19 pandemic. The compaDesde 8,20 €
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NTL Lemnis: Exploring the B2C Market
Geeta Mishra; Sandeep PuriCaso IVEY-9B15A040-EDirección estratégica, Iniciativa emprendedora, MarketingNTL Lemnis, a joint venture between NTL Electronics of India and Lemnis Lighting of the Netherlands, has ambitious sales targets and is considering entry into the business-to-consumer (B2C) segment. The company aims to offer energy-efficient LED products to Indian and international markets under the globally acclaimed Lemnis brand Pharox. Top management is planning a sales force structure for the consumer market and is analyzing the design of a s...Desde 8,20 €
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Patanjali Takes On Industry Giants
Sandeep Puri; Adrija Ajeya; Jupanjot Singh ChughCaso IVEY-9B16A039-EDirección estratégica, MarketingIn April 2016, the yoga guru who started Patanjali Ayurved Limited declared that his company’s revenue would exceed that of Colgate-Palmolive India by the end of the year and would overtake Hindustan Unilever in India in three years. Patanjali’s revenue grew 125–150 per cent from the previous year. The company aimed to continue growing at a rate of 100–125 per cent annually over the next three years, as a manufacturer and marketer of a wide range...Desde 8,20 €
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Ideas Kitchen’s Expansion Fix
Jayanthi Ranjan; Sandeep PuriCaso IVEY-9B14M132-EDirección estratégica, Iniciativa emprendedoraIdeas Kitchen is a medium-sized kitchen maker that specializes in customizing the modular kitchen. As a result, it has built a loyal customer base. Business has been relatively good for Ideas Kitchen, and the company has been doing well financially. It has been capitalizing on the burgeoning growth of the modular kitchen market in India. However, several foreign players have begun entering the Indian market and almost all of them have been expand...Desde 8,20 €
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Raju Omlet: Expanding in the United Arab Emirates
Kirti Khanzode; Sandeep PuriCaso IVEY-9B15A052-EDirección estratégica, Iniciativa emprendedora, MarketingRaju Omlet is a restaurant in Dubai that is famous for making egg preparations that appeal to the Indian expatriate population. A father and his son jointly manage the venture, and they are both very happy with the way the business has shaped up in the last two years. An expansion is inevitable, but how should it be carried out? The partners are also exploring the option of offering home delivery service. A meeting has been called to try to find ...Desde 8,20 €
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Cyklop: Service Domain Employees and Turnover
Geeta Mishra; Sandeep PuriCaso IVEY-9B16M224-EDirección estratégica, Iniciativa emprendedoraIn the spring of 2016, Cyklop Packaging Systems India Private Limited (Cyklop) was facing the critical situation of high employee turnover. One out of every two employees was leaving the company each month. Although most employees were leaving voluntarily, some were being asked to leave because of below-par performance. The problem was not grave for major competitors as they were able to retain most of their employees. Cyklop’s managing director,...Desde 8,20 €