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Ondine Biopharma Corporation
Eric Morse; Ken MarkCaso IVEY-9B10M044-EDirección estratégicaThe chairman and chief executive officer (CEO) of Vancouver's Ondine Biopharma Corporation (Ondine) - a biotechnology firm specializing in the developing of medical devices - was faced with a strategic dilemma. Her publicly listed firm had developed a product that appeared to address an unmet need in the dental profession. She gathered her team to discuss whether management's efforts should be focused on maximizing returns from its new product by...Desde 8,20 €
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Bradley Smoker Inc.: The Licensing Opportunity
Eric Morse; Ken Mark; Matthew WongCaso IVEY-9B10M046-EDirección estratégicaIn late 2007, the CEO of British Columbia-based Bradley Smoker Inc. was considering a potential licensing opportunity with Beam Global Spirits & Wine, owner of the Jim Beam brand of bourbon drinks. Bradley Smoker was a small Canadian manufacturer of food-smoking machines and bisquettes, which it sold through a variety of retail channels around the world. The current opportunity would see Jim Beam-branded bisquettes produced from wooden barrels us...Desde 8,20 €
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Bradley Smoker Inc.: The Licensing Opportunity (Spanish version)
Eric Morse; Ken Mark; Matthew WongCaso IVEY-W29905Dirección estratégicaIn late 2007, the CEO of British Columbia-based Bradley Smoker Inc. was considering a potential licensing opportunity with Beam Global Spirits & Wine, owner of the Jim Beam brand of bourbon drinks. Bradley Smoker was a small Canadian manufacturer of food-smoking machines and bisquettes, which it sold through a variety of retail channels around the world. The current opportunity would see Jim Beam-branded bisquettes produced from wooden barrels us...Desde 8,20 €