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Burberry
June Cotte; Marta JarosinskiCaso IVEY-9B14A014-EDirección estratégica, MarketingIn 2006, Burberry appointed a new chief executive officer (CEO) with many years of experience in senior positions in the fashion and luxury industries. Though Burberry had enjoyed continued year over year growth, the sales growth was not on par with the growth seen within the personal luxury industry. Big changes within Burberry were expected to come as the new CEO took the reins in July 2006. What were the transformations and changes that Burber...Desde 8,20 €
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Vision Mumbai
Gomez-Ibanez, Jose; Masood, Sheikh ZahidCaso HBS-HKS119-EEconomíaIn 2006 officials of the Municipal Corporation of Greater Mumbai and the State of Maharashtra were beginning to implement a plan to improve the economic fortunes of the city. Mumbai, formerly known as Bombay, was India's richest city, with wealth based on trade, finance and filmmaking. But the city was also famous for its enormous slums, terrible traffic congestion, and poor infrastructure. And while India's economy had been growing rapidly since...Desde 8,20 €
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Uber Comes to Boston
Gomez-Ibanez, Jose; Hogge, PaulCaso HBS-KS1240-EOn August 5, 2016, Governor Charlie Baker signed into law Massachusetts' first statewide regulations on ride-sharing services like Uber and Lyft. The law was a monumental victory for the ride-sharing companies given that a few years earlier state officials tried to ban the startups from doing business in Massachusetts. The outcome was a major defeat for the taxi industry, whose drivers and license holders argued that their livelihoods were severe...Desde 8,20 €
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Native Deodorants: Sell or Swell
June Cotte; Toshaan HarjaiCaso IVEY-9B20A073-EIniciativa emprendedora, MarketingThe founder and chief executive officer (CEO) of the direct-to-consumer deodorant startup Native Deodorant (Native) had grown the brand to one million active users in about two years. The company was founded in 2015 in San Francisco and had disrupted theDesde 8,20 €
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Redesigning Sunnymeadows.ca (B)
June Cotte; Ari ShomairCaso IVEY-9B11A018-EMarketingThis case is a supplement to Redesigning Sunny Meadows.ca (A).Desde 5,74 €
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Restructuring Mass Transit in Singapore (Abridged), Teaching Note
Gomez-Ibanez, JoseNota del Instructor HBS-KS1247-EEconomíaTeaching note for case KS1246.Desde 0,00 €
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Ho Chi Minh City
Gomez-Ibanez, Jose; Xuan Thanh, NguyenCaso HBS-HKS115-EEconomíaIn March 2008 the People's Committee of Ho Chi Minh City, formerly known as Saigon, approved a revised master plan designed to guide the development of the city through the year 2025. Vietnam's economy had been growing at rates of 6 to 8 percent per year for nearly two decades, and much of that growth was located in its cities, and in Ho Chi Minh City in particular. Real estate prices were at all time highs, development pressures threatened the h...Desde 8,20 €
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Native Deodorants: Sell or Swell - Teaching Note
June Cotte; Toshaan HarjaiNota del Instructor IVEY-8B20A073-EMarketingTeaching note for product 9B20A073.Desde 0,00 €
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Honda Canada: Relaunching Honda Fit - Teaching Note
June Cotte; Ramasastry ChandrasekharNota del Instructor IVEY-8B17A060-EMarketingTeaching note for product 9B17A060.Desde 0,00 €
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Leasing the Pennsylvania Turnpike
Gomez-Ibanez, Jose; Foote, JohnCaso HBS-HKS102-EIniciativa emprendedoraIn June 2007, the governor of Pennsylvania, was negotiating with the state's legislative leaders about his proposal to lease the Pennsylvania Turnpike to private investors. Leasing public highways to private companies was unheard of in the United States until the City of Chicago leased the Chicago Skyway, an 8-mile toll expressway, for $1.83 billion in 2005 and the State of Indiana leased the 157-mile Indiana Toll Road for $3.85 billion in 2006....Desde 8,20 €