Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCaso HBS-707S33Dirección estratégicaIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Desde 8,20 €
-
Brighter Smiles for the Masses--Colgate vs. P&G, Teaching Note
Oberholzer-Gee, Felix; Yao, DennisNota del Instructor HBS-707545-EDirección estratégicaTeaching note to 706435.Desde 0,00 €
-
Fiat-Chrysler Alliance: Launching the Cinquecento in North America
Pisano, Gary P.; Andrews, Phillip; Di Fiore, AlessandroCaso HBS-611037-ETo maximize their effectiveness, color cases should be printed in color. Fiat ended its 27-year absence in the North American automobile market when the first Cinquecento (500)-a very small, iconic Italian car that had strong sales in Europe-was delivered on March 10, 2011. The Italian automaker re-entered the market through an alliance with Chrysler, the American automaker Fiat acquired in April 2009. For Laura Soave, Chrysler Group's head of Fi...Desde 8,20 €
-
Chef Davide Oldani and Ristorante D'O (Spanish version)
Pisano, Gary P.; Di Fiore, Alessandro; Corsi, Elena; Farri, ElisaCaso HBS-615S14Servicios y operacionesThis case examines the unique business model of Ristorante D'O, a high end gourmet restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency,...Desde 8,20 €
-
Chef Davide Oldani and Ristorante D'O
Pisano, Gary P.; Di Fiore, Alessandro; Corsi, Elena; Farri, ElisaCaso HBS-613080-EServicios y operacionesThis case examines the unique business model of Ristorante D'O, a high end gourmet restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this business model profitable by making a conscious set of operating strategy choices (menu, meal design, service process, lay-out, reservation process) that reduce waste and inefficiency,...Desde 8,20 €