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Building an e-Commerce Brand at Wayfair
Teixeira, Thales S.; Watkins, Elizabeth AnneCaso HBS-516028-EMarketingWayfair, Inc. was made up of five home goods, furniture, and d cor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass middle home goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche sites focused on more specialized curated design esthetics. Determining the 2014 advertising budget for Wayfair.com is the big question in the case. Two ad budget decisions need ...Desde 8,20 €
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Sherritt Goes to Cuba (C): Cuba country data
Musacchio, Aldo; Schlefer, JonathanCaso HBS-711003-EEconomíaDesde 5,74 €
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GUIDESlines: Benchmark Values for the GUIDES Framework
Weinzierl, Matthew C.; Kuipers, Jacob; Schlefer, JonathanCaso HBS-711067-EEconomíaGUIDESlines provides benchmark values of the key economic indicators identified in the GUIDES framework for both developed countries (the OECD) and fast-growing emerging markets (the BRINCS countries).Desde 8,20 €
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GUIDES: Insight through Indicators
Weinzierl, Matthew C.; Schlefer, Jonathan; Cullen, AnnCaso HBS-710044-EEconomíaGUIDES is an easily remembered framework that can help the business leader and student to confidently and quickly identify, organize, and interpret a country's key economic indicators. Alternatively, it can help them to evaluate third-party analyses and to compare such analyses across countries. In either case, this framework provides a structured way to complete and communicate analysis of a country's economic data.Desde 8,20 €
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Who Owns the Whale (Abridged)
Teixeira, Thales S.; Bell, David E.Caso HBS-515108-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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Who Owns the Whale
Teixeira, Thales S.; Bell, David E.Caso HBS-515107-EMarketingJudge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at different stages of the hunting process, as well as the prevalent norms-of-ownership at the time.Desde 8,20 €
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New Orleans After Katrina Sequel
Gomez-Ibanez, Jose; Schlefer, JonathanCaso HBS-HKS189-EDirección estratégicaThis sequel accompanies the main case (1862.0). On Tuesday, August 29, 2005, Hurricane Katrina battered New Orleans, causing inadequate levees to collapse and flood the city in what came to be widely seen as a man-made disaster. The Federal Emergency Management Agency (FEMA) calculated that 105,000 of the city's 188,000 housing units were severely damaged or destroyed. It was the worst urban disaster in national memory. However, city leaders were...Desde 8,20 €
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Digital Transformation at Brazilian Retailer Magazine Luiza
Teixeira, Thales S.; Guissoni, Leandro; Veludo-de-Oliveira, Tania ModestoCaso HBS-519009-EMarketingBy late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as possible (e.g., high double digits) or be more conservative and grow sales at a financially healthy rate, like traditional retailers did (e.g., single digits). The primary way e-retai...Desde 8,20 €
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Sell Direct-to-Consumer or Through Amazon? (HBR Case Study and Commentary)
Teixeira, Thales S.Artículo HBS-R1902M-EDirección estratégicaFor a company that's trying to reach more customers, selling on Amazon might seem to be a no-brainer. But there are plenty of risks: A firm might get dragged into a price war with low-cost competitors, and Amazon, not the firm, will own the data on customers--and could use it to create its own competing products. In this fictional case study, the head of marketing at a young e-bike maker thinks through the pros and cons of selling on Amazon and o...Desde 8,20 €
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Plans versus Politics: New Orleans after Katrina
Schlefer, Jonathan; Gomez-Ibanez, JoseCaso HBS-HKS100-EDirección estratégicaOn Tuesday, August 29, 2005, Hurricane Katrina battered New Orleans, causing inadequate levees to collapse and flood the city in what came to be widely seen as a man-made disaster. The Federal Emergency Management Agency (FEMA) calculated that 105,000 of the city's 188,000 housing units were severely damaged or destroyed. It was the worst urban disaster in national memory. However, city leaders were not prepared to accept New Orleans' demise. On ...Desde 8,20 €