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Your Social Network over Time
Piskorski, Mikolaj Jan; Gorbatai, AndreeaCaso HBS-709476-EDirección estratégicaDesde 8,20 €
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Myspace, Teaching Note
Piskorski, Mikolaj JanNota del Instructor HBS-708495-EDirección estratégicaTeaching Note for 708499.Desde 0,00 €
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Twitter
Piskorski, Mikolaj Jan; Chen, David; Heil, BillCaso HBS-710455-EDirección estratégicaTwitter is a micro-blogging company that allows users to send short text updates to others. The site is used by people, including celebrities, government officials, and businesses. It helps to raise money for non-profit organizations and provides first-responders with information during a natural disaster. Even though almost 10 million people visited the site in early 2009, the site had no strategy for monetizing the traffic. The case allows stud...Desde 8,20 €
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eHarmony, Teaching Note
Piskorski, Mikolaj Jan; Halaburda, HannaNota del Instructor HBS-709446-EDirección estratégicaTeaching Note for [709424].Desde 0,00 €
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Barack Obama: Organizing for America 2.0
Piskorski, Mikolaj Jan; Winig, Laura; Smith, AaronCaso HBS-709493-EDirección estratégicaLess than a week before Barack Obama was due to be sworn in as the 44th president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The new organization would keep the campaign field team offices open after Obama took charge of the country for the express purpose of influencing supporters to back his administration's...Desde 8,20 €
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Yelp
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-709412-EDirección estratégicaYelp was a popular on-line destination for reviews of local establishments, written by volunteer Internet users and read by 20 million people per month. However, the company made meager profits. The CEO needs to decide between two options to increase the revenue. First, the company can maintain its existing monetization model and quickly build a massive sales force to enroll many local business owners as advertisers and sponsors. The second optio...Desde 8,20 €
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Zynga (A)
Piskorski, Mikolaj Jan; Chen, DavidCaso HBS-710464-EDirección estratégicaIn January 2010 Mark Pincus is deciding how to double the number of Zynga games' players to 500 million without sacrificing profitability. These ambitious growth plans required changes to product, corporate strategy, and customer acquisition and retention. With regard to product Pincus needed to decide to invest in evolving the successful games or develop new games. With regard to corporate strategy, Pincus had to choose whether each game should ...Desde 8,20 €
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Zopa: The Power of Peer-to-Peer Lending
Piskorski, Mikolaj Jan; Fernandez-Mateo, Isabel; Chen, DavidCaso HBS-709469-EDirección estratégicaZopa, a U.K.-based peer-to-peer lending company, connected individual lenders and borrowers via an online interface. The company charged a small fee for completed loan transactions but has not turned a profit. Zopa offered two platforms, Markets and Listings. Markets was an automated system that assembled loans by combining lowest loan offers from different Zopa lenders. Zopa Listings allowed prospective borrowers to post eBay-like listings expla...Desde 8,20 €
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCaso HBS-711418-EIniciativa emprendedoraThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Desde 8,20 €
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Procter & Gamble: Organization 2005 (A)
Piskorski, Mikolaj Jan; Spadini, Alessandro L.Caso HBS-707519-EDirección estratégicaIn response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes all the organizational designs used by Procter & Gamble from the 1920s onward, including geographic, product, and matrix architectures. Market development organizations, global business units, and global business services unit, each of which is heavily ...Desde 8,20 €