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Yelp, Teaching Note
Piskorski, Mikolaj JanNota del Instructor HBS-713490-EDirección estratégicaTeaching Note for 709412Desde 0,00 €
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Social Strategy at Nike , Teaching Note
Piskorski, Mikolaj JanNota del Instructor HBS-713477-EDirección estratégicaTeaching Note for 712484Desde 0,00 €
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foursquare
Piskorski, Mikolaj Jan; Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Chen, DavidCaso HBS-711418-EIniciativa emprendedoraThe cofounders of foursquare are deciding how to respond to competitive threats and scale up the organization. Foursquare was a location-based online service that allowed users to "check in" to a location using an application on a smartphone. Foursquare kept track of a user's check-ins, shared them with users' friends, and unlocked "Specials" that gave users discounts at nearby locations. Within a year and a half of its founding the company had 4...Desde 8,20 €