Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Design Winning Customer Strategies
Reichheld, FredCapítulo de Libro HBS-8173BC-EDirección estratégicaMeasuring customers' feelings about your organization alone isn't sufficient. Just as you plan how to raise your profits, you must plan how to increase the number of customers who will act as promoters for your organization rather than detractors. This chapter examines how companies have designed winning customer strategies. This chapter was originally published as Chapter 7 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Economics and Inspiration: The Dual Imperatives--Why Successful Implementation of the Net Promoter System for Managing Customer Loyalty Requires a Two-Pronged Approach
Reichheld, Fred; Markey, RobCapítulo de Libro HBS-8584BC-EThe Net Promoter system of measuring customer loyalty rests firmly on two distinct pillars. One pillar is economic: Net Promoter makes it possible to invest in customer loyalty and to calculate the return on that investment. And this means that your company's CFO and finance department must be on board. The other pillar is inspirational: Most employees want to do the right thing by customers; to affect their lives in a positive way. Net Promoter ...Desde 8,20 €
-
SafeGraph: Selling Data as a Service
Nanda, Ramana; Nagaraj, Abhishek; Ciechanover, Allison M.Caso HBS-821082-EIniciativa emprendedoraSet in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on nearly 7 million businesses in the U.S. and Canada from a variety of providers, then labelled attributes of the data such as the brand affiliation and how long consumers remained at ...Desde 8,20 €
-
Endeavor: Miami Heats Up, Teaching Plan
Sahlman, William A.; Nanda, Ramana; Lane, David; Mazzanti, LisaNota del Instructor HBS-814071-ETeaching Plan for 814043.Desde 0,00 €
-
Stretch the Mission? (HBR Case Study and Commentary)
Sahlman, William A.; Nanda, RamanaArtículo HBS-R1505K-EConocimiento y comunicaciónThe founder of a nonprofit that supports emerging-market entrepreneurs must decide whether she should bring her program to the United States. Expert commentary comes from Linda Rottenberg, CEO of Endeavor Global, and Gururaj Deshpande, cofounder of the Deshpande Foundation. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, reprint R1505X, a...Desde 8,20 €
-
H-Soft Mumbai
Nanda, RamanaCaso HBS-812168-EFinanzasSiddharth Kapoor, the Founder and CEO of H-Soft Mumbai reflected on his meeting as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this huge milestone, Kapoor knew it was only the start of a long process of raising money. He only had three days to get back to Vikram Sharma and indicate whether he would like to initiat...Desde 8,20 €