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SafeGraph: Selling Data as a Service
Nanda, Ramana; Nagaraj, Abhishek; Ciechanover, Allison M.Caso HBS-821082-EIniciativa emprendedoraSet in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on nearly 7 million businesses in the U.S. and Canada from a variety of providers, then labelled attributes of the data such as the brand affiliation and how long consumers remained at ...Desde 8,20 €
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Mobilizing Surge Response Teams
Lichtendahl, Kenneth C. Jr.; Tassone, Eric; Boatright, BenjaminCaso DARDEN-QA-0935-EAnálisis de decisionesIn July 2021, the Biden administration formed surge response teams to assist states with the surge in COVID-19 cases. The aim was to track the virus’s development using data provided from the states to keep the country aware of hotspots as the Delta variant spread. In detailing surges in Missouri and Florida, it became apparent that the data regarding deaths related to COVID-19 was where the surge response teams decided to focus as a means to tra...Desde 8,20 €
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Endeavor: Miami Heats Up, Teaching Plan
Sahlman, William A.; Nanda, Ramana; Lane, David; Mazzanti, LisaNota del Instructor HBS-814071-ETeaching Plan for 814043.Desde 0,00 €
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Google Cloud Platform: Cloud Storage
Lichtendahl, Kenneth C. Jr.; Andrasko, Joe; Boatright, BenjaminNota técnica DARDEN-QA-0941-EAnálisis de decisionesGoogle Cloud Platform (GCP) offers Cloud Storage, a popular cloud computing resource for data storage. This note provides information about uploading data to Cloud Storage, creating BigQuery tables from data found in Cloud Storage, previewing files in Cloud Storage, and sharing Cloud Storage buckets.Desde 8,20 €
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Stretch the Mission? (HBR Case Study and Commentary)
Sahlman, William A.; Nanda, RamanaArtículo HBS-R1505K-EConocimiento y comunicaciónThe founder of a nonprofit that supports emerging-market entrepreneurs must decide whether she should bring her program to the United States. Expert commentary comes from Linda Rottenberg, CEO of Endeavor Global, and Gururaj Deshpande, cofounder of the Deshpande Foundation. This HBR Case Study includes both the case and the commentary. For teaching purposes, this Reprint is also available in two other versions: case study-only, reprint R1505X, a...Desde 8,20 €
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A/B Testing at Vungle
Grushka-Cockayne, Yael; Lichtendahl, Kenneth C. Jr.; De Reyck, Bert; Fragkos, IoannisCaso DARDEN-QA-0821-EAnálisis de decisionesTwo recently graduated MBA students are tasked with developing an ad-serving learning algorithm for a mobile ad-serving company. The case illustrates the way in which hypotheses can be tested in an A/B format or "horse race" in order to establish customer preferences and superior profitability. The case was written for a course elective covering hypothesis testing.Desde 8,20 €
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H-Soft Mumbai
Nanda, RamanaCaso HBS-812168-EFinanzasSiddharth Kapoor, the Founder and CEO of H-Soft Mumbai reflected on his meeting as he walked out of VC Ventures' offices in Mumbai. After a few months of intensely pitching his startup to several different investors, he finally had a term sheet in hand. Despite this huge milestone, Kapoor knew it was only the start of a long process of raising money. He only had three days to get back to Vikram Sharma and indicate whether he would like to initiat...Desde 8,20 €
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Airbus and Boeing: Superjumbo Decisions
Bodily, Samuel E.; Lichtendahl, Kenneth C. Jr.Caso DARDEN-QA-0720-EAnálisis de decisionesSet in 1999, this case allows students to put themselves in the positions of both Airbus and Boeing as Boeing considered how to respond to Airbus's decision to announce its plans to proceed or not with the $10 billion development of the world's first commercial superjumbo jet, the Airbus A3XX. Boeing was considering a development effort to "stretch" its 747 jumbo jet into a larger superjumbo version, the 747-X. At the time, the two companies' wid...Desde 8,20 €