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Intertel: The Rate to Peru - Teaching Note
Atanasov, K.; Heukamp, Franz; Baucells Alibés, ManelNota del Instructor ADT-20-EAnálisis de decisiones, EconomíaNote prepared as an aid to instructors in the classroom use of case AD-292-E: Intertel: The Rate to Peru.Desde 0,00 €
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BEMBI: A Modern Indian Culinary Experience (B): Growth Options in Difficult Times
Borwankar, Anjaney; Heukamp, FranzCaso ASN-45-EAnálisis de decisiones, Economía, Iniciativa emprendedoraThis case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders.Desde 5,74 €
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T-Shirts for Eintracht Frankfurt - Teaching Note
Guinand C.; Heukamp, FranzNota del Instructor ADT-22-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc. This teaching note has been elaborated as an aid to case AD-298-E.Desde 0,00 €
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El valor de la información
Lewis A.; Heukamp, FranzNota técnica ADN-272Conocimiento y comunicaciónLa presente nota técnica constituye una breve explicación del valor de la información perfecta e imperfecta a la hora de tomar decisiones arriesgadas.Desde 8,20 €
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U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death"
Roberts, Michael J.; Lassiter, Joseph B.; Nanda, RamanaCaso HBS-810144-EIniciativa emprendedoraThe case focuses on the US Dept. of Energy and the $38 billion dollars of stimulus funding the DOE received to encourage clean tech. They focus on "bridging the valley of death" i.e., helping young, innovative companies finance technically risky and very capital intensive development and commercialization programs. The case focuses on two DOE programs in particular, the Loan Guarantee Program and ARPA-E. The case raises the question of why these ...Desde 8,20 €
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LOPIN Productions
Ariño, Miguel Angel; Heukamp, FranzCaso AD-359Análisis de decisionesEste caso presenta la decisión que debe tomar una productora audiovisual sobre el camino hacia el cual dirigir su actividad: producir una serie para venderla a una cadena de televisión o bien una película para la gran pantalla. La primera opción conlleva pocos riesgos para la empresa, mientras que la segunda implica una multitud de peligros e incertidumbres. Este caso sustituye al caso "NILOP Productions" de los mismos autores (AD-333).Desde 8,20 €
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Risk Preferences and the Role of Intuition Under Uncertainty
Baucells Alibés, Manel; Heukamp, FranzNota técnica ADN-287-EAnálisis de decisiones, EconomíaManagers typically make their decisions under many constraints (time, resources, skills, emotions, and ability to process vast information) that limit their "rationality." Therefore, they frequently rely on intuition when making decisions. This note describes some of the common mistakes of intuitive decision making. Learning about mistakes does not eliminate them but it does allow us to recognize situations in which a particular error is likely ...Desde 8,20 €
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PunchTab, Inc.
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-812033-EIniciativa emprendedoraPunchTab was a Silicon Valley startup founded in 2011 that was developing an Internet-based turnkey customer loyalty program for website owners, mobile applications developers, and brands. Founder/CEO Ranjith Kumaran must make strategic decisions about how to fund PunchTab's early operations and growth given the many options available: individual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital fir...Desde 8,20 €
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PunchTab, Inc. (Spanish version)
Nanda, Ramana; Kerr, William R.; Barley, LaurenCaso HBS-815S05Iniciativa emprendedoraindividual angel investors, super angel funds, incubators, and seed funds inside traditional venture capital firms.Desde 8,20 €
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Neuroeconomics
Panina O.; Heukamp, FranzNota técnica ADN-268-EAnálisis de decisiones, EconomíaThis note presents the new discipline of neuroeconomics. It gives an overview of the human brain and reports on scientific findings that relate neuroscience and economics.Desde 8,20 €