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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCaso HBS-707S33Dirección estratégicaIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Desde 8,20 €
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Capital Field: A Room with a View
Wyatt, Joshua; Retsinas, Nicolas P.Caso HBS-207091-EFinanzasJason Meads, the senior originator for Patron Capital Partners, must decide the best investment option for the development of the Odra Polish theater chain and its associated real estate. Capital Field, a potential local partner, was a company formed by U.S.-educated Polish natives involved in real estate and cinema who had worked to privatize Odra. While there was potential to reinvigorate the formerly state-owned and operated theater chain, man...Desde 8,20 €
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Capital Field: A Room with a View, Teaching Note
Retsinas, Nicolas P.; Wyatt, Joshua; James, Griffin H.Nota del Instructor HBS-210084-EFinanzasTeaching Note for [207091].Desde 0,00 €