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Brighter Smiles for the Masses--Colgate vs. P&G (Spanish version)
Oberholzer-Gee, Felix; Yao, Dennis; Azevedo Jorge, FilipaCaso HBS-707S33Dirección estratégicaIn 2000, Procter & Gamble Co. introduced Crest Whitestrips, a new, revolutionary product that allowed consumers to whiten their teeth at home. With Whitestrips, P&G created an entire new category in oral care, worth $460 million in 2002. Whitestrips sent P&G's main competitor in oral care, Colgate Palmolive Co., scrambling because several patents protected the strips, making it difficult for Colgate to copy the invention. But in September 2002, t...Desde 8,20 €
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Best-Laid Incentive Plans (HBR Case Study and Commentary) (Spanish version)
Kerr, Steven; Kaufman, Stephen P.; Gross, Steven E.; Hernandez, Diego E.; Leskin, BarryArtículo HBS-R0301ALiderazgo y Dirección de personasCASE STUDY-ONLY, REPRINT R0301X, AND COMMENTARY-ONLY, REPRINT R0301Z.Desde 8,20 €
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Best-Laid Incentive Plans (HBR Case Study and Commentary)
Kerr, Steven; Kaufman, Stephen P.; Gross, Steven E.; Hernandez, Diego E.; Leskin, BarryArtículo HBS-R0301A-ELiderazgo y Dirección de personasHiram Phillips couldn't have been in better spirits. The CFO and chief administrative officer of Rainbarrel Products, a diversified consumer-durables manufacturer, Phillips felt he'd single-handedly turned the company's performance around. He'd been at Rainbarrel only a year, but the company's numbers had, according to his measures, already improved by leaps and bounds. Now the day had come for Hiram to share the positive results of his new perfo...Desde 8,20 €