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Eddie Bauer, Inc. (Spanish Version)
Bell, David E.; Leamon, AnnCaso HBS-503S35MarketingEddie Bauer ha decidido coordinar su estrategia de comercialización (precio, la selección) a través de sus tiendas y catálogo. Pero con el comercio electrónico, es sensato esto todavía?Desde 8,20 €
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Compaq Computer: grupos de enfoque
Bell, David E.; Leamon, AnnCaso HBS-514S09MarketingDa el informe final, ambos resultados y la metodología, del grupo de enfoque en la nueva portátil de consumo de Compaq Computer. Se describen los grupos, método de selección, y la metodología en detalle. En caso de Compaq basar su diseño de producto en las opiniones de 64 personas? Se debe utilizar con el video.Desde 8,20 €
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Computadoras Compaq: Intel Inside
Bell, David E.; Leamon, AnnCaso HBS-503S44MarketingPresenta los resultados de la investigación cuantitativa y cualitativa de mercado sobre la posible aceptación de un procesador Intel no en la línea de portátiles de consumo de Compaq Computer. Si el portátil no es de Intel de bajo costo, es un éxito, la empresa va a mantener o aumentar su participación del 45% del mercado. Si no es así, podría dejar de ser un jugador en el mercado que ha creado y llenado. Los estudiantes deben evaluar la fiabilid...Desde 8,20 €
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Cyprus (B)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCaso HBS-714011-EEconomíaDesde 5,74 €
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Porfolio & Partnership, Teaching Note
Hardymon, G. Felda; Leamon, AnnNota del Instructor HBS-809017-EIniciativa emprendedoraTeaching Note for [806036].Desde 0,00 €
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Pittsburgh
Werker, Eric; Rithmire, Meg; Kennedy, Benjamin; Knauer, AndrewCaso HBS-713035-EEconomíaThe case narrates the development of Pittsburgh from the 1940s to 2012. It analyzes the collapse of the steel industry in the early 1980s, the city's subsequent decline, and the city's later re-emergence as a hub for higher education, the tech sector, and the healthcare industry. Attention is given to the public-private partnerships that emerged in Pittsburgh, as well as the economic development and taxation initiatives pursued by different mayor...Desde 8,20 €
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Village Ventures, Teaching Note
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnNota del Instructor HBS-808010-EIniciativa emprendedoraTeaching Note to (806-080).Desde 0,00 €
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Vignette: Alternative Liquidity Options
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCaso HBS-812070-EIniciativa emprendedoraThe growth of companies that facilitate the sales of unregistered stock, such as that granted to employees of successful but long-private companies, has raised a number of questions among regulators, investors, and company founders. This brief vignette sketches out some of the benefits and drawbacks of alternative methods of liquidity.Desde 8,20 €
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Cyprus (A)
Werker, Eric; Berardi, Sebastian; Elia, Stelios; Muakkassa, Omar; Zumberge, JamesCaso HBS-714010-EEconomíaCyprus is a small Mediterranean island located at the cross-roads of Europe, Africa, and the Middle East. Since its 1974 split, Cyprus has grown real GDP more than fivefold-in large part because of its development as an "international business" center. The country developed a large network of double-taxation-treaties (including some of the most robust agreements with Russia and other ex-Soviet Republics) that allowed it to serve as a tax-efficien...Desde 8,20 €
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Actis: January 2008
Hardymon, G. Felda; Lerner, Josh; Leamon, AnnCaso HBS-808130-EServicios y operacionesPaul Fletcher, the CEO of Actis, a leading private equity investor in emerging markets, is preparing for an executive retreat at which the management team will consider how best to position the firm for the future. Actis could move in a number of different directions, by expanding into new geographies, asset classes, or deal sizes. Choices made along these dimensions all have different implications for the degree of cohesion between the regions a...Desde 8,20 €