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Imán y martillo: aliados infalibles
Leggett, Brian O'Connor; Neill, ConorArtículo ART-1820Conocimiento y comunicación, Liderazgo y Dirección de personasDurante periodos de crisis o desencanto, los líderes carismáticos triunfan porque ofrecen una alternativa a la incertidumbre. Los autores analizan las claves del liderazgo eficaz a partir del estudio de los líderes más destacados de los últimos cincuenta años. Al igual que los políticos, los directivos pueden valerse de los retos que plantea la incertidumbre actual para inspirar a los demás y liderar el cambio. Para lograrlo, necesitan dos herram...Desde 8,20 €
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Consumer Payment Systems - Japan
Edelman, Benjamin; Hagiu, AndreiCaso HBS-909007-EDirección estratégicaIn 2008, the Japanese consumer payments landscape featured ongoing widespread use of cash, limited use of credit cards and rapid rise of e-money systems based on contactless technology embedded in cards and especially mobile phones. The case details the alliances that created new products, as well as the regulations that sometimes stood in the way. Throughout, the case identifies incentives for both consumers and merchants, including direct costs...Desde 8,20 €
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What's Your Google Strategy
Hagiu, Andrei; Yoffie, David B.Artículo HBS-R0904F-EDirección estratégicaThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Multisided platforms can lower your transaction costs and increase customer reach. But powerful MSPs like Microsoft, Google, and Apple have also tended to extract most of the value from their platforms, mainly because companies that played with them didn't adequate...Desde 8,20 €
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Staging Two-sided Platforms
Eisenmann, Thomas R.; Hagiu, AndreiCaso HBS-808004-EDirección estratégicaFirms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this dilemma--subsidizing users or securing their exclusive affiliation--are costly and risky. Describes less costly staged strategies for building two-sided platforms. With the "vendor to two-sided...Desde 8,20 €
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La evaluación eficaz de la comunicación hablada: Una lista de control para evaluar el discurso de un orador
Neill, Conor; Mueck, Florian; Leggett, Brian O'ConnorNota técnica DPON-92Conocimiento y comunicación, Liderazgo y Dirección de personasUna parte importante de la comunicación persuasiva es el desarrollo de una capacidad propia para mejorar continuamente como comunicador. El "feedback" inmediato y específico es necesario para llegar a ser un orador verdaderamente bueno. La evaluación eficaz es un aspecto importante. A medida que usted gana en habilidad para evaluar a los demás, es cada vez más capaz de solicitar "feedback" sobre su propia oratoria.Desde 8,20 €
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What's Your Google Strategy? (Spanish version)
Hagiu, Andrei; Yoffie, David B.Artículo HBS-R0904FDirección estratégica(1) Whether to play with existing MSPs, build their own platform, or do both; (2) once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join; and (3) figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few...Desde 8,20 €
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Interviews
Leggett, Brian O'ConnorNota técnica LN-17-EConocimiento y comunicaciónPreparing for an interview - 60 questions.Desde 8,20 €
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Informative Presentations
Leggett, Brian O'ConnorNota técnica LN-37-EConocimiento y comunicaciónWhen information is used to accomplish a purpose of sharing, explaining, or instructing, this is normally considered as informative communication. An informative communicator has the purpose of creating mutual understanding with his/her audience of data and facts that are considered accurate and of ideas and concepts that are supported by reasoned argument and facts.Desde 8,20 €
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Intellectual Ventures (B)
Hagiu, Andrei; Fisher, NoahCaso HBS-713435-EDirección estratégicaDesde 5,74 €