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Alphabet Eyes New Frontiers
Alcacer, Juan; Sadun, Raffaella; Hull, Olivia; Herman, KerryCaso HBS-717418-EDirección estratégicaIn October 2015, Google restructured into Alphabet, a holding company, which analysts said would facilitate innovation among its diverse subsidiaries. But when news reports surfaced revealing struggles within Alphabet companies including Nest, the smart thermostat maker, observers began to wonder if the reorganization made sense after all.Desde 8,20 €
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Turkish Airlines: Widen Your World
Alcacer, Juan; Cekin, EselCaso HBS-716408-EDirección estratégicaThis case tracks Turkish Airlines' transition from regional player to global powerhouse. With an order for 212 aircraft in the first half of 2013, the airline had moved to double its size and become one of the industry's top-ten players. Growing its fleet would allow Turkish Airlines to fly many more destinations, boost revenues, increase aircraft utilization, and achieve higher cost efficiency. But it would also increase the already intense comp...Desde 8,20 €