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Fixing Discrimination in Online Marketplaces
Fisman, Ray; Luca, MichaelArtículo HBS-R1612G-ETecnologías de la informaciónOnline marketplaces such as eBay, Uber, and Airbnb have the potential to reduce racial, gender, and other forms of bias that affect the off-line world. And in the early days of internet commerce, the relative anonymity of transactions did make it harder for participants to discriminate. But as listings began to include photos, names, and other means of identification, bias emerged in areas ranging from labor markets to credit applications to hous...Desde 8,20 €
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SoulCycle
Collis, David J.; Van Den Steen, Eric; Hartman, AshleyCaso HBS-717454-EDirección estratégicaCo-founders Julie Rice and Elizabeth Cutler have grown SoulCycle from a business idea in 2006 to a major presence among urban boutique fitness studios in 2015. In March 2015, fitness company Equinox approaches them with an offer to buy them out. Evaluating the offer requires an assessment of market or industry attractiveness and of SoulCycle's (potential) competitive advantage.Desde 8,20 €
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Bananas (B)
Van Den Steen, EricCaso HBS-712452-EDirección estratégicaSupplemental Material for Product Number 712451.Desde 5,74 €
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Behavior Change for Good
Bazerman, Max H.; Luca, Michael; Lawrence, MarieCaso HBS-920049-EDesde 8,20 €
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Launching Yelp Reservations (B)
Luca, Michael; Mohan, Kevin P.; Rooney, PatrickCaso HBS-916004-EDesde 5,74 €
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Airgas, Inc.
Van Den Steen, Eric; Karl, JasonCaso HBS-714517-EDirección estratégicaIn 2013, Airgas was the market leader in packaged industrial gas distribution. Recent acquisitions had made it into a larger player in upstream gas production as well, where it competed with Praxair and Air Products. Should Airgas continue building a position in gas production or divest these activities?Desde 8,20 €
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Bananas (A)
Van Den Steen, EricCaso HBS-712451-EDirección estratégicaTo maximize their effectiveness, color cases should be printed in color. As owner and CEO, Wim Van der Borght had grown Bananas in 8 years from a 4.5 million euro company into a 40 million euro group of companies with a range of field marketing activities in Belgium and the Netherlands. The core of the group consisted of two companies - Bananas and Demonstrate - which were operationally completely independent and acted as competitors in the marke...Desde 8,20 €
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Performance and Value Analysis
Van Den Steen, EricCaso HBS-714490-EDirección estratégicaThis note introduces the Performance and Value Analysis (PVA) framework, an integrated framework to analyze strategic performance (i.e., performance corrected for temporary and random effects). This framework (quantitatively) decomposes a firm's performance into 3 consistent parts - common performance, value creation advantage, and bargaining advantage - and then provides frameworks to analyze each.Desde 8,20 €
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Akamai's Edge (B)
Van Den Steen, EricCaso HBS-712456-EDirección estratégicaIn 2009, Paul Sagan, CEO of Akamai, the leading online content delivery network with a 60% market share, needs to decide how to respond to aggressive market entry, whether and how to pursue the explosive growth in online video, and whether to stay with Akamai's distributed network model or move towards its competitors' more centralized design.Desde 5,74 €
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Tesla Motors, Teaching Note
Van Den Steen, EricNota del Instructor HBS-714483-EDirección estratégicaTeaching Note for 714413.Desde 0,00 €