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e-Consulting (Spanish version)
Nanda, Ashish; DeLong, Thomas J.; Landry, Scot; Agan, Thomas E.Caso HBS-804S07Servicios y operacionesProporciona una visión general de la historia y el desarrollo de la industria del e-consulta, así como las cuestiones que se le plantean.Desde 8,20 €
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Erik Peterson at Biometra (E)
Gabarro, John J.; DeLong, Thomas J.; Soo, JevanCaso HBS-411035-ELiderazgo y Dirección de personasPresents the final outcome of the events. The Richard Jenkins at SciMat case presents a description from the executive vice-president's point of view of the series of events as reported in the Erik Peterson at Biometra (A), (B), (C), and (D) cases. The Jenkins at SciMat case can be assigned with Erik Peterson at Biometra (E) to give a broader perspective on Peterson's behavior and problems. This case can be handed out during class discussion of t...Desde 5,74 €
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Yahoo: Both Sides of the Stamped Deal
Bussgang, Jeffrey J.; Mazzanti, LisaCaso HBS-814051-EIniciativa emprendedoraIn 2012, Marissa Mayer became the CEO of Yahoo!, a tech giant with a tumultuous past. When Mayer tries to reinvigorate the company, she hires Jacqueline Reses, who has a private equity background, to head both human resources and mergers and acquisitions (M&A). As part of Mayer's turnaround strategy, Reses looks to build a mobile technology product development team by executing an "acquisition-hire" (i.e., "acqui-hire") to acquire New York City-b...Desde 8,20 €
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Becoming a "One-Firm Firm" (Spanish version)
Burton, M. Diane; Lawrence, Katherine; DeLong, Thomas J.Caso HBS-405S06Liderazgo y Dirección de personasJohn Mack, the newly appointed president of Morgan Stanley, feels strongly that the firm needs to change in order to compete in a changing investment banking environment. Mack and his senior team undertake initiatives in order to transform the culture and working style of the firm from individualistic to team-oriented. The case provides detailed information about Morgan Stanley's existing culture and systems as well as the kinds of changes that i...Desde 8,20 €
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Delivering the Goods at Shippo
Bussgang, Jeffrey J.; Rayport, Jeffrey; Hull, OliviaCaso HBS-817065-EIniciativa emprendedoraLaura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo's e-commerce dashboard application, which allows small and medium retailers to compare delivery rates between shipping providers and print package labels, has been steady in the nine months since it went live. But traction with the firm's developer-friendly product, an API that allows la...Desde 8,20 €
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Busyness: The First of the Higher Powers--How to Free Yourself from Mundane, Repetitious Tasks and Open Yourself to New Challenges
DeLong, Thomas J.Capítulo de Libro HBS-8524BC-ERacing from one meeting to the next? Spending every free moment answering e-mails? Never getting any "real" work done? In this chapter, organizational behavior expert Thomas DeLong introduces the first of four traps that keep achievement-craving individuals from realizing their full potential: busyness. Of course you have a lot to do--and some of it is challenging, meaningful work. But if you find yourself stuck doing mundane, repetitious tasks o...Desde 8,20 €
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Mattermark
Bussgang, Jeffrey J.; Lobb, AnnelenaCaso HBS-816073-EDirección estratégicaMattermark, a software-as-a-service company that sold software allowing companies to access financial information about privately-held companies and startups, was at a turning point. CEO Danielle Morrill had to allocate investment funding from a Series A round. She needed to build up sales and marketing; she also wanted to invest in her product, which was already popular in the VC market, but was increasingly gaining traction in other markets. Sa...Desde 8,20 €
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Plastiq
Bussgang, Jeffrey J.; Jain, Gaurav; Haddad, Liroy; Langford, Luke; Noble, MattCaso HBS-813125-EIniciativa emprendedoraThe young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales team be led by an experienced senior sales executive or a scrappy, mid-level sales manager?Desde 8,20 €
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Echoing Green
Battilana, Julie; DeLong, Thomas J.; Weber, JamesCaso HBS-410013-EServicios y operacionesThis case presents the leadership challenges that Cheryl Dorsey, the president of Echoing Green, faces in early 2009. Echoing Green is a fellowship program that seeks to improve society by identifying and supporting social entrepreneurs who launch organizations to attack some of the world's most difficult problems. After turning Echoing Green around and re-building an organization almost from scratch over the last 7 years, Dorsey feels that Echoi...Desde 8,20 €
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Predictive Biosciences
Eisenmann, Thomas R.; Bussgang, Jeffrey J.; Kiron, DavidCaso HBS-811015-EIniciativa emprendedoraA small cancer diagnostics start-up is deciding whether to acquire a laboratory to make and sell its bladder cancer test or build its own manufacturing and sales team.Desde 8,20 €