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The Cheezburger Network
Deighton, John; Kornfeld, LeoraCaso HBS-511091-EMarketingCheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the network of 50 websites that featured an entertaining array of user-generated content. Beginning with a site based on pictures of cats with whimsical captions, it had grown into a small b...Desde 8,20 €
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The Ford Fiesta
Deighton, John; Kornfeld, LeoraCaso HBS-511117-EMarketingExecutives at Ford wondered if social media could be the marketing solution for the launch of the youth-oriented 2010 Fiesta. But with social media came a ceding of control. Some at the company believed that if Ford was going to move beyond its conservative brand image for the launch of the new subcompact chances had to be taken. Others erred on the side of caution. Chantel Lenard, Ford's Group Marketing Manager for Global Small Car and Midsize V...Desde 8,20 €
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Italy: The Good, the Bad and the Ugly
Roscini, Dante; Vietor, Richard H.K.; White, HilaryCaso HBS-716029-EEconomíaDesde 8,20 €
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Colombia and the Economic Premium of Peace
Vietor, Richard H.K.; White, HilaryCaso HBS-715011-EEconomíaColombia, the fastest growing country in Latin America, continues to struggle with productivity. Both labor productivity and total factor productivity have been low for the past decade, despite economic growth of 4.7% annually. Many factors contribute-everything from infrastructure, to banking, to informality. President Santos, one year into his second term, is well aware of these difficulties and has put in place new policies to mitigate them. H...Desde 8,20 €