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Contraataques estratégicos: Coca Cola frente a Pepsi
Kou, Julia; McGahan, Anita M.Caso HBS-703S46Dirección estratégicaDescribe las adquisiciones estratégicas de Coca-Cola y Pepsi-Cola a finales de 1980. El contexto permite a los estudiantes para evaluar las implicaciones de las fusiones para la competitividad de la industria.Desde 8,20 €
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SafeGraph: Selling Data as a Service
Nanda, Ramana; Nagaraj, Abhishek; Ciechanover, Allison M.Caso HBS-821082-EIniciativa emprendedoraSet in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on nearly 7 million businesses in the U.S. and Canada from a variety of providers, then labelled attributes of the data such as the brand affiliation and how long consumers remained at ...Desde 8,20 €
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NewView Capital and Venture Capital Secondaries
Bernstein, Shai; Nanda, Ramana; Ciechanover, Allison M.Caso HBS-820038-EFinanzasWhile still a general partner at Silicon Valley-based New Enterprise Associates (NEA), Ravi Viswanathan considered the challenges presented by evolving market dynamics in the venture capital space. Startups were staying private longer, which led to limited partners thirsty for liquidity and venture capital funds managing overloaded portfolios. Viswanathan and the senior leaders of NEA orchestrated the purchase of 31 NEA unrealized portfolio compa...Desde 8,20 €
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Hyperloop One
Sahlman, William A.; Nanda, Ramana; White, Robert; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-817027-EIniciativa emprendedoraThe case explores the attempt of Shervin Pishevar, a prominent Silicon Valley investor, to shepherd hyperloop, a futuristic pod-in-tube transportation technology, from concept to transformative reality via Hyperloop One and Sherpa Capital, both companies he co-founded. The case outlines the technology-first brought to widespread attention by Tesla and SpaceX executive Elon Musk-then follows Pishevar as he builds a team, develops prototypes, recru...Desde 8,20 €