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Chatar Patar: The Scaling-Up Dilemma - Teaching Note
Devika Trehan; Priti BakhshiNota del Instructor IVEY-8B18M163-EDirección estratégicaTeaching note for product 9B18M163.Desde 0,00 €
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Chatar Patar: The Scaling-Up Dilemma
Devika Trehan; Priti BakhshiCaso IVEY-9B18M163-EDirección estratégica, Iniciativa emprendedoraChatar Patar was a quick service eatery in India that prided itself on serving tasty panipuri that was prepared hygienically from healthy ingredients. The venture was started in 2012 with the plan to first develop a popular and established brand, and then to expand to a multi-store outlet in 2018. The team had prepared expansion plans, favouring franchising as the mode of expansion. Despite their research, in 2016, the team was still undecided ab...Desde 8,20 €
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Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArtículo HBS-R0106A-EIniciativa emprendedoraOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Desde 8,20 €