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AREUFIT Health Services Inc.: CEO Faces Strategic Crossroads - Teaching Note
Marilyn Anthony; Joan Allatta; Rachel TomlinsonNota del Instructor IVEY-8B19M085-EDirección estratégicaTeaching note for product 9B19M085.Desde 0,00 €
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AREUFIT Health Services Inc.: CEO Faces Strategic Crossroads
Marilyn Anthony; Joan Allatta; Rachel TomlinsonCaso IVEY-9B19M085-EDirección estratégica, Iniciativa emprendedoraIn the summer of 2018, after over 25 years of leading AREUFIT Health Services, Inc. (AREUFIT), the founder and president of assessed her company’s position in the evolving health services market. She had grown AREUFIT from a sole proprietor start-up to its current position as the Philadelphia region’s award-winning provider of preventive health and biometric screenings, corporate health and disease prevention programs, and wellness services, with...Desde 8,20 €
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Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArtículo HBS-R0106A-EIniciativa emprendedoraOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Desde 8,20 €