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The Surprising Power of Questions
Brooks, Alison Wood; John, Leslie K.Artículo HBS-R1803C-EConocimiento y comunicaciónMuch of an executive's workday is spent asking others for information--requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, wDesde 8,20 €
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Ads That Don't Overstep
John, Leslie K.; Kim, Tami; Barasz, KateArtículo HBS-R1801C-EMarketingData gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual consumers and target them with tailored ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psyc...Desde 8,20 €
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Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArtículo HBS-R0106A-EIniciativa emprendedoraOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Desde 8,20 €