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Getting Started on Discovering Your Plan B--Some Guiding Principles for Your Journey to a New and Better Business Model
Mullins, John; Komisar, RandyCapítulo de Libro HBS-5376BC-EIniciativa emprendedoraWondering where to start in thinking about your business model? Worried about striking a balance between planning--which is essential to developing a strategic business model--and your entrepreneurial dream? In this chapter the authors share some lessons about why so many business plans simply don't deliver. They examine how best to get started on putting these lessons to work in creating your own business plan--whether you're considering a start...Desde 8,20 €
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Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArtículo HBS-R0106A-EIniciativa emprendedoraOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Desde 8,20 €
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Break Your Industry's Bottlenecks (Spanish version)
Ersek, Barrett; Weisenbach Keller, Eileen; Mullins, JohnArtículo HBS-R1507HEconomíaIf you want to create a really successful business, you have to do more than win your share of customers or control costs--you have to break the rules and overturn the received wisdom about how things work in your industry. For example, high-priced landing fees are just a cost of business in the airline industry, aren't they? Ryanair didn't think so, and it turned Europe's unused World War II landing strips into very low-cost airports. To be a ce...Desde 8,20 €
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Break Your Industry's Bottlenecks
Ersek, Barrett; Weisenbach Keller, Eileen; Mullins, JohnArtículo HBS-R1507H-EDirección estratégicaIf you want to create a really successful business, you have to do more than win your share of customers or control costs--you have to break the rules and overturn the received wisdom about how things work in your industry. For example, high-priced landing fees are just a cost of business in the airline industry, aren't they? Ryanair didn't think so, and it turned Europe's unused World War II landing strips into very low-cost airports. To be a ce...Desde 8,20 €