Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Embracing the Groundswell: Using Social Technologies to Innovate Faster-With Help from Your Customers
Li, Charlene; Bernoff, JoshCapítulo de Libro HBS-8350BC-EProduct development is hard. Why not let your customers help you with it? By embracing the groundswell, your company can become more agile. Why? Because customers don't take long to tell you what they want. And they have ideas your development people and your executives haven't thought of yet. In this chapter, social media strategy leaders Charlene Li and Josh Bernoff explain how to accomplish the most powerful goal of all when it comes to the gr...Desde 8,20 €
-
Leading and Managing HEROes: How to Encourage Employee-Driven Innovation Based on Social Technologies
Bernoff, Josh; Schadler, TedCapítulo de Libro HBS-7036BC-EThe business of leading and managing HERO employees-Highly Empowered and Resourceful Operatives-is tricky. Innovators create disruption. Their ideas can threaten others, and a lot of those ideas will fail. In this chapter, authors Josh Bernoff-coauthor of "Groundswell"-and Ted Schadler outline three things a HERO-powered business must do in order to thrive: 1) Encourage innovation through leadership, as part of a strategy that everyone understand...Desde 8,20 €
-
Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArtículo HBS-R0106A-EIniciativa emprendedoraOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Desde 8,20 €