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Wal-Mart, 2005 (Spanish Version)
Yoffie, David B.; Mack, Barbara J.Caso HBS-705S26Dirección estratégicaWal-Mart ha ido en aumento, tanto a nivel nacional como internacional. Abarca los acontecimientos recientes en Wal-Mart, incluyendo nuevas tiendas, nuevos formatos de tienda, y la expansión internacional.Desde 8,20 €
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Apple Computer, 2005
Yoffie, David B.; Mack, Barbara J.Caso HBS-705469-EDirección estratégicaApple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer market over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to produce another cutting-edge device quickly?Desde 8,20 €
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Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArtículo HBS-R0106A-EIniciativa emprendedoraOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Desde 8,20 €