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Siemens Canada: Digital Transformation - Teaching Note
Ning Su; Ramasastry ChandrasekharNota del Instructor IVEY-8B20M067-EDirección estratégicaTeaching note for product 9B20M067.Desde 0,00 €
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Aviron Interactive Inc.: Bootstrapping a Gamification Fitness Startup - Teaching Note
Derrick Neufeld; Ning Su; Ken MarkNota del Instructor IVEY-8B19E003-ETecnologías de la informaciónTeaching note for product 9B19E003.Desde 0,00 €
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Tencent: The WeChat Red Envelope Initiative
Ning Su; Yulin Fang; Yukun YangCaso IVEY-9B15M045-EDirección estratégica, Iniciativa emprendedoraJust before the celebration of the 2014 Chinese Lunar New Year, Tencent, the world's fourth largest Internet company, launched a mobile application for its popular WeChat platform: the Red Envelope. By clicking on a virtual red envelope icon, gifts of money could be sent to or received from friends and family to celebrate this special occasion. Combining a Chinese cultural tradition with modern social networks, this simple initiative soon became ...Desde 8,20 €
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Shandong Linglong Tyre Co.: Greening the Supply Chain
Yunting Feng; Qinghua Zhu; Ning Su; Stephan VachonCaso IVEY-W29879-EDirección estratégicaTire manufacturer Linglong initiated its green supply chain management (GSCM) program in 2018. By extending the ongoing green practices from within the organization to external supply chain partners, Linglong developed a green concept based on the entire product life cycle, which involved materials suppliers, equipment suppliers, distributors, and other stakeholders. After a one-year trial, the company saw an opportunity to mitigate the environme...Desde 8,20 €
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Kutesmart: The Digital Transformation of Apparel Manufacturing
Ning Su; Dongxiao Qiu; Jingyu Sun; Licong ZhangCaso IVEY-9B19M041-EDirección estratégica, Iniciativa emprendedoraIn 2017, Chinese clothing manufacturer Qingdao Kutesmart Co. Ltd. (Kutesmart) had been transformed into a customer-to-manufacturer platform company, where customers could order individualized products directly from the makers over the Internet. Since 2000, Kutesmart had been upgrading its information system as its business strategy evolved, and the company had become a widely known, successful case study of mass-customization-based manufacturing ...Desde 8,20 €
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Go Global--or No? (HBR Case Study and Commentary)
Kuemmerle, Walter; Killen, Heather; Sander, Alison; Schiffman, Barry; Schnell, ScottArtículo HBS-R0106A-EIniciativa emprendedoraOnly a few weeks ago, Greg McNally, the CEO of software start-up DataClear, had called an off-site in Montana to celebrate his company's success in racking up $5 million in sales from its first product, ClearCloud--a powerful data analysis package. But that was before his talented and successful head of sales, Susan Moskowski, gave him the news about VisiDat, a British start-up that was testing a data analysis package of its own that was only wee...Desde 8,20 €