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Formula E Championship Racing (A)
Higgins, Robert F.; Weber, JamesCaso HBS-819011-EIniciativa emprendedoraFormula E founder and CEO Alejandro Aga obtained the rights to develop a new electric car racing series from the F d ration Internationale de l'Automobile (FIA). Agag needed to develop the series from scratch-developing a race car, finding teams willing to race, cities willing to host races, and sponsors, media partners, and investors willing to fund the series. The first race was one year away. How should Agag go about developing this new seri...Desde 8,20 €
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Formula E Championship Racing (B)
Higgins, Robert F.; Ma, Susie L.; Weber, JamesCaso HBS-819012-EIniciativa emprendedoraFormula E's season three is nearly complete. CEO Alejandro Agag needs to examine his business model to ensure the racing series is positioned to grow sustainable in the years to come.Desde 5,74 €
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Formula E Championship Racing (A) and (B), Teaching Note
Higgins, Robert F.; Weber, JamesNota del Instructor HBS-819101-EIniciativa emprendedoraTeaching note for cases 819011 and 819012.Desde 0,00 €
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Risk Preferences and the Role of Intuition Under Uncertainty
Baucells Alibés, Manel; Heukamp, FranzNota técnica ADN-287-EAnálisis de decisiones, EconomíaManagers typically make their decisions under many constraints (time, resources, skills, emotions, and ability to process vast information) that limit their "rationality." Therefore, they frequently rely on intuition when making decisions. This note describes some of the common mistakes of intuitive decision making. Learning about mistakes does not eliminate them but it does allow us to recognize situations in which a particular error is likely ...Desde 8,20 €
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Intertel: The Rate to Peru - Teaching Note
Atanasov, K.; Heukamp, Franz; Baucells Alibés, ManelNota del Instructor ADT-20-EAnálisis de decisiones, EconomíaNote prepared as an aid to instructors in the classroom use of case AD-292-E: Intertel: The Rate to Peru.Desde 0,00 €
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BEMBI: A Modern Indian Culinary Experience (B): Growth Options in Difficult Times
Borwankar, Anjaney; Heukamp, FranzCaso ASN-45-EAnálisis de decisiones, Economía, Iniciativa emprendedoraThis case describes the situation following the opening of the BEMBI restaurant, described in the A-case. (ASN-44-E). Different ways to expand are described along with the difficult external economic environment that puts stress on the team of founders.Desde 5,74 €
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T-Shirts for Eintracht Frankfurt - Teaching Note
Guinand C.; Heukamp, FranzNota del Instructor ADT-22-EMarketingSpecial occasion T-Shirt seller tries to estimate whether he should offer his t'shirts at a sports event. Serves as an introduction to Decision analysis: structuring of the decision, expected value etc. This teaching note has been elaborated as an aid to case AD-298-E.Desde 0,00 €
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El valor de la información
Lewis A.; Heukamp, FranzNota técnica ADN-272Conocimiento y comunicaciónLa presente nota técnica constituye una breve explicación del valor de la información perfecta e imperfecta a la hora de tomar decisiones arriesgadas.Desde 8,20 €
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Michael Rubin and Fanatics (A)
Higgins, Robert F.; Masko, JohnCaso HBS-819077-EIniciativa emprendedoraIn 2016, Michael Rubin's Fanatics was the U.S.' largest sports e-commerce company, and operator of the official online store for all the major American sports leagues. That year, Fanatics began to dabble in manufacturing licensed sports merchandise, securing limited permissions from leagues to manufacture apparel in response to 'micro-moments,' sudden surges of interest in a team or player that were too abrupt for the league's usual licensees to ...Desde 8,20 €
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LOPIN Productions
Ariño, Miguel Angel; Heukamp, FranzCaso AD-359Análisis de decisionesEste caso presenta la decisión que debe tomar una productora audiovisual sobre el camino hacia el cual dirigir su actividad: producir una serie para venderla a una cadena de televisión o bien una película para la gran pantalla. La primera opción conlleva pocos riesgos para la empresa, mientras que la segunda implica una multitud de peligros e incertidumbres. Este caso sustituye al caso "NILOP Productions" de los mismos autores (AD-333).Desde 8,20 €