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DurvisTech and Carla Falcón: Fixing a Sales Team
Gallo, Iñigo; Ángela Jiang WangCaso M-1385-ELiderazgo y Dirección de personas, MarketingDurvisTech is one of the leading door manufacturers in Spain. The national team of sales agents has been underperforming in the past years, and Carla Falcón, who has just been appointed as the new national sales manager, needs to quickly find a solution to this situation and get the national unit back on track. Specifically, she will need to make decisions regarding three specific problematic sales agents.Desde 8,20 €
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Anytime Fitness: Getting Online Marketing in Shape
Ángela Jiang Wang; Gallo, IñigoCaso M-1381-EMarketingAnytime Fitness is a health and fitness club. The Spain branch is looking to increase subscriptions to its 60 centers in the country. They are wondering whether they should increase their online budget or their offline budget. Within the online budget, they also want to know what should be the mix of search advertising versus display advertising.Desde 8,20 €
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Anytime Fitness: poniendo en forma al marketing online
Ángela Jiang Wang; Gallo, IñigoCaso M-1381MarketingAnytime Fitness es una cadena de centros deportivos. La división de España busca la forma de aumentar el número de socios en los 60 centros que tiene distribuidos por todo el país. Se preguntan si deberían incrementar el presupuesto online o el offline. Dentro del presupuesto online, también quieren saber cuál sería el mejor mix de publicidad de búsqueda y publicidad de display.Desde 8,20 €
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Canyon Ranch (Spanish version)
Applegate, Lynda M.; Piccoli, GabrieleCaso HBS-811S15Dirección estratégica¿Cómo debe Canyon Ranch aprovechar su singularidad frente a la creciente competencia y una definición cliente arraigada de la empresa? La firma está tratando de crear una demanda de visitas de retorno y fomentar la adaptación y personalización de la experiencia Canyon Ranch.Desde 8,20 €
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleNota del Instructor HBS-816069-EIniciativa emprendedoraTeaching note for case 809059.Desde 0,00 €
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HGRM: Bringing Back High Touch Hospitality, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleNota del Instructor HBS-813192-EIniciativa emprendedoraTeaching Note for 813019.Desde 0,00 €
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCaso HBS-810140-EIniciativa emprendedoraAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Desde 8,20 €
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HGRM: Bringing Back High Touch Hospitality
Applegate, Lynda M.; Piccoli, GabrieleCaso HBS-813019-EIniciativa emprendedoraThe case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four star urban hotels located in Lugano, Switzerland and the other in Milan, Italy. Having developed an extensive customer service and operations information system, called Happy Guests Relationship Management, Fontana is entertaining the possibility of commercializing his innovation. Doing so may provide a welcome new source of income during the g...Desde 8,20 €
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CLHS: Scaling a New Venture
Applegate, Lynda M.; Piccoli, Gabriele; Rodriguez, JoaquinCaso HBS-817053-EIniciativa emprendedoraDesde 8,20 €
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Duetto: Industry Transformation with Big Data
Applegate, Lynda M.; Piccoli, Gabriele; Pigni, FredericoCaso HBS-816028-EDesde 8,20 €