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Canyon Ranch (Spanish version)
Applegate, Lynda M.; Piccoli, GabrieleCaso HBS-811S15Dirección estratégica¿Cómo debe Canyon Ranch aprovechar su singularidad frente a la creciente competencia y una definición cliente arraigada de la empresa? La firma está tratando de crear una demanda de visitas de retorno y fomentar la adaptación y personalización de la experiencia Canyon Ranch.Desde 8,20 €
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TripIt: The Traveler's Agent, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleNota del Instructor HBS-816069-EIniciativa emprendedoraTeaching note for case 809059.Desde 0,00 €
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HGRM: Bringing Back High Touch Hospitality, Teaching Note
Applegate, Lynda M.; Piccoli, GabrieleNota del Instructor HBS-813192-EIniciativa emprendedoraTeaching Note for 813019.Desde 0,00 €
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Atlantis Paradise Island Resort & Casino: Improving Performance with a New Vision and Mission
Applegate, Lynda M.; Piccoli, GabrieleCaso HBS-810140-EIniciativa emprendedoraAtlantis Paradise Island adopted a new vision and mission to provide its guests and employees an enhanced brand experience. The dilemma Atlantis faced was how to integrate the new vision and mission into all the brand touch points in order to improve customer satisfaction and employee engagement.Desde 8,20 €
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HGRM: Bringing Back High Touch Hospitality
Applegate, Lynda M.; Piccoli, GabrieleCaso HBS-813019-EIniciativa emprendedoraThe case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four star urban hotels located in Lugano, Switzerland and the other in Milan, Italy. Having developed an extensive customer service and operations information system, called Happy Guests Relationship Management, Fontana is entertaining the possibility of commercializing his innovation. Doing so may provide a welcome new source of income during the g...Desde 8,20 €
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CLHS: Scaling a New Venture
Applegate, Lynda M.; Piccoli, Gabriele; Rodriguez, JoaquinCaso HBS-817053-EIniciativa emprendedoraDesde 8,20 €
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Duetto: Industry Transformation with Big Data
Applegate, Lynda M.; Piccoli, Gabriele; Pigni, FredericoCaso HBS-816028-EDesde 8,20 €
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CLHS: Scaling a New Venture, Teaching Note
Applegate, Lynda M.; Piccoli, Gabriele; Rodriguez, JoaquinNota del Instructor HBS-817050-EIniciativa emprendedoraTeaching Note for case 817053.Desde 0,00 €
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Supply Chain Partners: Virginia Mason and Owens & Minor (A)
Narayanan, V.G.; Brem, LisaCaso HBS-109076-EContabilidad y controlVirginia Mason Medical Center (VM) hired Owens & Minor (O&M) as its alpha vendor for medical/surgical supplies in 2004. By 2005, O&M was performing JIT and LUM services for VM, but they believed the pricing model in the industry was outdated. VM and O&M partnered to create the Total Supply Chain Cost (TSCC) pricing program, an activity-based model that assigned all the cost drivers of distribution and inventory handling to VM, but also assured O&...Desde 8,20 €
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HGRM (B): Launching Hoxell, a New IT Venture
Applegate, Lynda M.; Piccoli, Gabriele; Peinado, Arnold B.Caso HBS-815057-EIniciativa emprendedoraDesde 5,74 €