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The Business Case for the F-22 Raptor
Cross, TomCaso DARDEN-S-0188-EDirección estratégicaThe F-22 was the world’s first fifth generation and most capable fighter aircraft. It combined very low observable stealth, supercruise speed, extreme agility, high tactical maneuver ceiling, and information fusion for unmatched "first look, first shot, first kill" capability. Technology challenges caused its development to exceed cost and schedule estimates. Procurement quantities were reduced from 750 to 187 aircraft due to the OSD "buy to budg...Desde 8,20 €
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The F/A-18 F404 Engine: Getting Lean (B)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCaso DARDEN-C-2269-EContabilidad y controlAfter the successful implementation of Lean manufacturing concepts at U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore, particularly with regard to the maintenance processes for the F404 engine on the F/A-18 Hornet, these concepts have become the standard by which production across all AIMDs are measured. Now assigned to NAVAIR, the person responsible for these changes is eager to apply the lessons of AIMD Lemoore across the entir...Desde 5,74 €
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The F/A-18 F404 Engine: Getting Lean (A)
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffCaso DARDEN-C-2268-EContabilidad y controlThe U.S. Navy Aircraft Intermediate Maintenance Depot (AIMD) Lemoore Power Plants Division (F404 engine maintenance) was a real mess. Not-Ready-For-Issue parts were everywhere. Division thru-put was poor, there were 30 F/A-18 aircraft with bare firewalls (no engines), the maintenance crews were working 12-hour days, manning was at 61% of authorized levels, reenlistment rates were an abysmal 50%, and crew morale was lousy. The Officer-in-Charge of...Desde 8,20 €
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The F/A-18 F404 Engine: Getting Lean (A) and (B) - Teaching Note
Brownlee, E. Richard II; Cross, Tom; Osterhoudt, Robert; Jaynes, C. J.; Pottinger, JeffNota del Instructor DARDEN-C-2268TN-EContabilidad y controlTeaching note for product C-2268Desde 0,00 €
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Sun Microsystems, Inc: Web Services Strategy, Teaching Note
Eisenmann, Thomas R.; Suarez, Fernando F.Nota del Instructor HBS-808080-EDirección estratégicaTeaching Note to (805-095).Desde 0,00 €
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Half-Truth of First-Mover Advantage (Spanish version)
Suarez, Fernando F.; Lanzolla, GianvitoArtículo HBS-R0504JDirección estratégicaMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that doesn't always happen. The authors of this article discovered that much depends on the pace at which the category's technology is changing and the speed at which the market is evolving. By analyzing these two factors, companies can improve their odds of succeeding as first movers with the resour...Desde 8,20 €
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Symbian, Google & Apple in the Mobile Space (B)
Suarez, Fernando F.; Edelman, Benjamin; Srinivasan, AratiCaso HBS-909056-EDirección estratégicaSupplements the (A) case.Desde 5,74 €
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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75117Dirección estratégica, Iniciativa emprendedora, Innovación y cambioHelp your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.Desde 8,20 €
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Symbian, Google & Apple in the Mobile Space (A)
Edelman, Benjamin; Suarez, Fernando F.; Srinivasan, AratiCaso HBS-909055-EDirección estratégicaSymbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors.Desde 8,20 €
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Cómo lanzar nuevos productos para llegar al mercado de masas
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75104Dirección estratégica, Iniciativa emprendedora, Innovación y cambioMuchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?Desde 8,20 €