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Horizon Lines, Inc. - Teaching Note
Eades, Kenneth M.; Hake, DanielNota del Instructor DARDEN-F-1668TN-EFinanzasTeaching note for product F-1668Desde 0,00 €
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Sun Microsystems, Inc: Web Services Strategy, Teaching Note
Eisenmann, Thomas R.; Suarez, Fernando F.Nota del Instructor HBS-808080-EDirección estratégicaTeaching Note to (805-095).Desde 0,00 €
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Half-Truth of First-Mover Advantage (Spanish version)
Suarez, Fernando F.; Lanzolla, GianvitoArtículo HBS-R0504JDirección estratégicaMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that doesn't always happen. The authors of this article discovered that much depends on the pace at which the category's technology is changing and the speed at which the market is evolving. By analyzing these two factors, companies can improve their odds of succeeding as first movers with the resour...Desde 8,20 €
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Symbian, Google & Apple in the Mobile Space (B)
Suarez, Fernando F.; Edelman, Benjamin; Srinivasan, AratiCaso HBS-909056-EDirección estratégicaSupplements the (A) case.Desde 5,74 €
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New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75117Dirección estratégica, Iniciativa emprendedora, Innovación y cambioHelp your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.Desde 8,20 €
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Symbian, Google & Apple in the Mobile Space (A)
Edelman, Benjamin; Suarez, Fernando F.; Srinivasan, AratiCaso HBS-909055-EDirección estratégicaSymbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors.Desde 8,20 €
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Cómo lanzar nuevos productos para llegar al mercado de masas
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75104Dirección estratégica, Iniciativa emprendedora, Innovación y cambioMuchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?Desde 8,20 €
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Horizon Lines, Inc.
Eades, Kenneth M.; Hake, DanielCaso DARDEN-F-1668-EFinanzasIt is recommended that this case be taught either just before or just after another Chapter 11 case. Students must to decide whether Horizon Lines should seek Chapter 11 protection or attempt a voluntary financial restructuring. Students have a wide range of financial restructuring alternatives to consider that should give them an appreciation of the advantages and disadvantages faced by a firm choosing to use the bankruptcy court. The case also ...Desde 8,20 €
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Managing Risk and Resilience
Kaplan, Robert S.; Leonard, Herman B.; Mikes, Anette; Suarez, Fernando F.; Montes, Juan S.; Kozyrkov, CassieArtículo HBS-R2006B-EDirección estratégicaThere are ordinary, predictable risks--and then there are black swan events, tsunami risks, and disasters. In "The Risks You Can't Foresee," three business school professors share advice on how to deal with threats that are unexpected and overwhelming. ThDesde 8,20 €