Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Black Cards and Banking - Teaching Note
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwNota del Instructor DARDEN-F-1870TN-EFinanzasTeaching note for product F-1870Desde 0,00 €
-
A Quicksand of Loans: Loan Types - Teaching Note
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwNota del Instructor DARDEN-F-1867TN-EFinanzasTeaching note for product F-1867Desde 0,00 €
-
Sun Microsystems, Inc: Web Services Strategy, Teaching Note
Eisenmann, Thomas R.; Suarez, Fernando F.Nota del Instructor HBS-808080-EDirección estratégicaTeaching Note to (805-095).Desde 0,00 €
-
Half-Truth of First-Mover Advantage (Spanish version)
Suarez, Fernando F.; Lanzolla, GianvitoArtículo HBS-R0504JDirección estratégicaMany executives take for granted that the first company in a new product category gets an unbeatable head start and reaps long-lasting benefits. But that doesn't always happen. The authors of this article discovered that much depends on the pace at which the category's technology is changing and the speed at which the market is evolving. By analyzing these two factors, companies can improve their odds of succeeding as first movers with the resour...Desde 8,20 €
-
Black Cards and Banking
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCaso DARDEN-F-1870-EFinanzasCecilia and Luke were recently married and were beginning to build a life together. Although they were complete opposites; they had been able to work through their differences and have a good relationship. Luke was a musician who did not have a day job. Although his music was able to provide him with an income; it was not steady or reliable. Cecilia; on the other hand; had a steady job working as a marketing manager for a baby formula company. Wh...Desde 8,20 €
-
Symbian, Google & Apple in the Mobile Space (B)
Suarez, Fernando F.; Edelman, Benjamin; Srinivasan, AratiCaso HBS-909056-EDirección estratégicaSupplements the (A) case.Desde 5,74 €
-
A Quicksand of Loans: Loan Types
Fairchild; Gregory B.; Tierney; Black; Christina; Jones; Liz IvaniwCaso DARDEN-F-1867-EFinanzasRachel Moore was an optimistic; cheerful; friendly woman who had recently graduated with a bachelor’s degree in business management. She had used scholarships and grants while working 30 hours a week to make up the difference in tuition; and had graduated debt free—becoming the first in her family to earn a college education. After moving to start a full-time job a marketing manager at a marketing company; Rachel had recently been told that the h...Desde 8,20 €
-
New product launch strategy. Mix novelty and familiarity to move from niche to mainstream
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75117Dirección estratégica, Iniciativa emprendedora, Innovación y cambioHelp your new product to “cross the chasm” and reach the “zone of adoption” with these practical tips.Desde 8,20 €
-
Symbian, Google & Apple in the Mobile Space (A)
Edelman, Benjamin; Suarez, Fernando F.; Srinivasan, AratiCaso HBS-909055-EDirección estratégicaSymbian, maker of a leading mobile smartphone operating system, faces new competition from Google and Apple. Symbian evaluates changes to its software and its relationships with distributors in order to meet these competitors.Desde 8,20 €
-
Cómo lanzar nuevos productos para llegar al mercado de masas
Zunino, Diego; Grodal, Stine; Suarez, Fernando F.Artículo 75104Dirección estratégica, Iniciativa emprendedora, Innovación y cambioMuchas empresas fracasan en su intento de llegar al gran público porque no logran que su producto nuevo parezca novedoso y conocido al mismo tiempo. ¿Cómo combinar novedad y familiaridad para dejar atrás una posición de nicho?Desde 8,20 €