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The HBR Interview: eBay CEO John Donahoe
Donahoe, John; Ignatius, AdiArtículo HBS-R1103G-EJohn Donahoe took over for Meg Whitman, eBay's celebrated longtime CEO, just under three years ago. The core business was slipping, and eBay's acquisition of Skype had gone wrong. The challenge facing him was how to keep the company strong despite enormous changes in consumer behavior. He talks about capitalizing on mobile technology-eBay's iPhone application, "by far the largest m-commerce application in the world," went from $600 million in vol...Desde 8,20 €
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"We Need People to Lean into the Future"
McMillon, Doug; Ignatius, AdiArtículo HBS-R1702F-EFor years, Walmart's unrivaled customer research capabilities helped it dominate retailing. Then along came the internet, and Walmart suddenly found itself playing catchup to e-commerce pioneers like Amazon. In 2014 the board appointed Doug McMillon as CEO and gave him an imperative: Bring Walmart into the future--without sacrificing its longtime strengths. McMillon, who began his career unloading trucks at a neighborhood Walmart, respects tradit...Desde 8,20 €
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"They Burned the House Down"
Lynton, Michael; Ignatius, AdiArtículo HBS-R1507J-EIn 2014 Sony Pictures Entertainment was subjected to the most devastating hack in corporate history. Highly sensitive data--salary details, private e-mails (some of them harshly critical of top Hollywood talent), unreleased movies--was leaked for all the world to see. For good measure, the hackers wiped out everything on Sony Pictures' servers. Then they threatened retaliation against any theaters that proceeded with the release of "The Interview...Desde 8,20 €
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"I'm Not Talking About This to Win a Popularity Contest": An Interview with BlackRock CEO Larry Fink
Fink, Larry; Ignatius, AdiArtículo HBS-R1511H-EOne of the most powerful players in global finance, Larry Fink also stands out for his desire to change the very system that made him who he is. He has frequently spoken out about the perils of short-term thinking, especially on Wall Street, and in April 2015 he sent a letter to the world's leading CEOs urging them to ignore their activist shareholders and focus instead on the long-term health of their companies. In this interview with HBR's edit...Desde 8,20 €
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Cómo eBay desarrolló una cultura de la experimentación
Donahoe, John; Ignatius, AdiArtículo HBS-R1103GConocimiento y comunicaciónJohn Donahoe se hizo cargo de Meg Whitman, CEO de eBay desde hace mucho tiempo célebre, hace poco menos de tres años. La actividad principal se deslizaba, y la adquisición de Skype de eBay tenía mal se ha ido. El reto frente a él era cómo mantener la empresa fuerte a pesar de enormes cambios en el comportamiento del consumidor. Habla de la capitalización de la tecnología de eBay aplicación móvil de iPhone "con mucho, el más grande de aplicaciones...Desde 8,20 €
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Tecnología, tradición y el ratón Mickey
Iger, Robert A.; Ignatius, AdiArtículo HBS-R1107JConocimiento y comunicaciónBob Iger, CEO de Disney se convirtió en 2005, después de una áspera cinco años para la compañía que incluía un intento de toma de control hostil, una revuelta de accionistas, y una batalla con dos prominentes miembros de la junta. En su agenda estaba terminando la guerra interna y recuperar el entusiasmo y la admiración de los empleados. También necesitaba para ayudar a la tecnología see empresa como una oportunidad más que una amenaza y para log...Desde 8,20 €
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Crosley
Nicholas, Tom; Chen, DavidCaso HBS-809160-EIniciativa emprendedoraIn October 1941, a top secret envoy from the U.S. military was sent to Crosley Corporation in Cincinnati, Ohio to request their assistance to construct a weapon that would drastically strengthen the defenses of U.S. troops: the proximity fuze. Such a fuze would allow enemy aircraft to be shot down with a rate of accuracy well above that of previous weaponry. The task would be a challenging one, as conventional wisdom held that it took at least fo...Desde 8,20 €
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Arthur Rock
Hardymon, G. Felda; Nicholas, Tom; Kind, LizCaso HBS-813138-EIniciativa emprendedoraArthur Rock was known as one of the country's first venture capitalists and was instrumental in launching major Silicon Valley firms, such as Fairchild Semiconductor, Intel Corporation, Apple Computer, Inc., Scientific Data Systems and Teledyne Incorporated. He was the first venture capitalist to be featured on the cover of Time magazine. Rock was adamant that his success was due to luck and being in the right place at the right time. Others argu...Desde 8,20 €
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Neoprene
Nicholas, Tom; Tamega Fernandes, FelipeCaso HBS-810084-EIn 1931, during one of the worst economic crises in US history, Du Pont announced the discovery of an innovative rubber synthetic product - neoprene. Yet at the time of the announcement, Du Pont did not have any neoprene to sell. Manufacturing facilities were still being erected and production remained at laboratory scale. Rubber synthetics had been developed in Russia, Germany and even in the United States before, but large scale production had ...Desde 8,20 €
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Neoprene, Teaching Note
Nicholas, TomNota del Instructor HBS-811058-ETeaching Note for 810-084.Desde 0,00 €