Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Fnac-Darty Merger: From Bidding Wars to Entity Integration
Wiboon Kittilaksanawong; Hanna TayebCaso IVEY-9B17M187-EDirección estratégica, Finanzas, Iniciativa emprendedoraIn September 2015, Groupe Fnac (Fnac), a large French retail chain, announced it had acquired long-time competitor Darty Limited (Darty) in an effort to counter competition from online retailers, particularly American e-commerce giant Amazon.com, Inc. Fnac’s first offer had been declined, but Fnac and Darty negotiated and agreed on a new offer in November 2015. Unexpectedly, in March 2016, a South African-based retail holding company, Steinhoff I...Desde 8,20 €
-
Why Satisfaction Surveys Fail
Reichheld, FredCapítulo de Libro HBS-8177BC-EDirección estratégicaThis chapter looks at why you cannot build an effective customer-feedback system based on the shaky foundation of current satisfaction-survey methods and practices. This chapter was originally published as Chapter 5 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Design Winning Customer Strategies
Reichheld, FredCapítulo de Libro HBS-8173BC-EDirección estratégicaMeasuring customers' feelings about your organization alone isn't sufficient. Just as you plan how to raise your profits, you must plan how to increase the number of customers who will act as promoters for your organization rather than detractors. This chapter examines how companies have designed winning customer strategies. This chapter was originally published as Chapter 7 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Bad Profits, Good Profits, and the Ultimate Question
Reichheld, FredCapítulo de Libro HBS-8185BC-EDirección estratégicaBad profits choke off a company's best opportunities for true growth, they endanger its reputation, and alienate customers and demoralize employees. This chapter shows companies how to tell the difference between good and bad profits and asks the ultimate question that will determine the future of your business. This chapter was originally published as Chapter 1 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Brooks Sports: Competing against the Giants - Teaching Note
Wiboon Kittilaksanawong; Andrew Jiro PoplawskiNota del Instructor IVEY-8B16M150-EDirección estratégica, Iniciativa emprendedoraTeaching note for product 9B16M150.Desde 0,00 €
-
Yves Saint Laurent: Strategic Leadership of Creative Directors - Teaching Note
Wiboon Kittilaksanawong; Léo Guilbert; Andrew Jiro PoplawskiNota del Instructor IVEY-8B17M137-EDirección estratégicaTeaching Note for product 9B17M137.Desde 0,00 €
-
The Enterprise Story--Measuring What Matters
Reichheld, FredCapítulo de Libro HBS-8179BC-EDirección estratégicaThis chapter looks at the case of Enterprise Rent-A-Car, examining the company's quest to tie measurement into action and to increase the number of customer promoters and reduce the number of detractors to improve the overall business. This chapter was originally published as Chapter 4 of "The Ultimate Question: Driving Good Profits and True Growth."Desde 8,20 €
-
Australia and New Zealand Banking Group: The Agile Transformation - Teaching Note
Wiboon Kittilaksanawong; Teeta ErikateNota del Instructor IVEY-8B20M006-EDirección estratégicaTeaching note for product 9B20M006.Desde 0,00 €
-
JinJiang Group: Globalization through State Ownership and Political Connection - Teaching Note
Wiboon Kittilaksanawong; Qiannan ShiNota del Instructor IVEY-8B18M019-EDirección estratégicaTeaching note for product 9B18M019.Desde 0,00 €
-
Mazda Motor Corporation: Surviving by Partnering with the Giants - Teaching Note
Wiboon Kittilaksanawong; Tae Kyung Lee; Andrew Jiro PoplawskiNota del Instructor IVEY-8B17M117-EDirección estratégicaTeaching note for product 9B17M117.Desde 0,00 €