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Culture Transformation at Microsoft: From 'Know it All' to 'Learn it All'
Gino, Francesca; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-921004-EDirección estratégicaDesde 8,20 €
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Managing the Future of Work
Kerr, William R.; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-818128-EDesde 8,20 €
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thredUP: Think Secondhand First
Eisenmann, Thomas R.; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-817083-EIniciativa emprendedoraIn the fall of 2016, the management team at thredUP, the largest U.S. online retailer of secondhand clothing, is deciding whether to expand into international markets. Over the past 12 months the 7-year old startup, which had raised over $130 million in venture capital, had seen revenue grow 100% and gross margin double. Would moving abroad expand thredUP's total addressable market and help position the company for an IPO? Or would it prove a dis...Desde 8,20 €
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Lagunitas Brewing Company
Margolis, Joshua D.; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-418017-EConocimiento y comunicaciónThe CEO of a California-based craft brewery manages new partnership with-and potential acquisition by-industry giant Heineken.Desde 8,20 €
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The Cause and the Cure (Spanish version)
Christensen, Clayton M.; Cook, Scott; Hall, TaddyArtículo HBS-R0512DMarketingThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. Ted Levitt used to tell his Harvard Business School students, "People don't want a quarter-inch drill--they want a quarter-inch hole." But 35 years later, marketers are still thinking in terms of products and ever-finer demographic segments. The structure of a mar...Desde 8,20 €
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Know Your Customers' "Jobs to Be Done"
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArtículo HBS-R1609D-EMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Desde 8,20 €
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Autonomous Vehicles: The Rubber Hits the Road...but When
Kerr, William R.; Ciechanover, Allison M.; Huizinga, Jeff; Palano, JamesCaso HBS-818088-EConocimiento y comunicaciónAutonomous vehicles have enormous implications for business and society. But, despite the headline-laden attention paid to the technology, there remain more questions than answers. Students will learn about the complex industry and have explicit discussions about the factors influencing development and commercialization and how various stakeholders might respond. They will also be put in the shoes of decision-makers looking for signals that might...Desde 8,20 €
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Dinesh Moorjani and Hatch Labs
Ghosh, Shikhar; Stanton, Christopher; Ciechanover, Allison M.; Huizinga, JeffCaso HBS-818026-EIniciativa emprendedoraThis case is about Tinder. It discusses different business models and ways of structuring the initial team. With a $6 million investment from IAC/Interactive in 2010, Dinesh Moorjani founded Hatch Labs to build mobile apps. His mission was to attract entrepreneurial talent to work on Lab projects which, after gaining traction, could be acquired by IAC or spun out as independent companies. To pitch talent to work at Hatch, Moorjani laid out a fram...Desde 8,20 €
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Know Your Customers' "Jobs to Be Done" (Spanish version)
Christensen, Clayton M.; Hall, Taddy; Dillon, Karen; Duncan, DavidArtículo HBS-R1609DMarketingFirms have never known more about their customers, but their innovation processes remain hit-or-miss. Why? According to Christensen and his coauthors, product developers focus too much on building customer profiles and looking for correlations in data. To create offerings that people truly want to buy, firms instead need to home in on the job the customer is trying to get done. Some jobs are little (pass the time); some are big (find a more fulfi...Desde 8,20 €
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Poppy (B)
Eisenmann, Thomas R.; Kominers, Scott Duke; Huizinga, Jeff; Ciechanover, Allison M.Caso HBS-820715-EIniciativa emprendedoraAvni Patel Thompson, founder and CEO of Poppy, an online marketplace for on-demand childcare, revisits the venture's final months, and discusses the steps she took in the wake of the shutdown. This case explores experiments the company conducted to refineDesde 5,74 €