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Eurostar and the Channel Tunnel Incident (A) (Chinese Version)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-ZHMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (C): The Aftermath
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1257-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (C) case describes the aftermath of the incident, including the conclusions of the external investigations that were conducted.Desde 5,74 €
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Macsa: Making the Transition from Products to Projects
García Pont, Carlos; Rocha e Oliveira, Paulo; Valadas, JorgeCaso M-1255-EMarketing, Servicios y operacionesMACSA competed in the coding and product identification industry, as it proportioned firms with the ability to trace all of its products form raw material to the end consumer. Their traditional strategy had been to sell "products" such as ink-jet printers, lasers, and labeling machines. In recent years, the company started to sell "projects" which included machines, software, and consulting. The case describes the challenges faced by the CEO and ...Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (A) (Portuguese Version, Brazil)
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1251-PBMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers who were trapped under in English channel on December 2009 and poses questions related to how managers should react to the situation. The main issues that come out in the case relate to how the firm should react to this service failure.Desde 8,20 €
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Eurostar and the Channel Tunnel Incident (B): Eurostar's Immediate Reaction
Rocha e Oliveira, Paulo; Lago, Alejandro; Valadas, JorgeCaso M-1256-EMarketing, Servicios y operacionesThis case describes the ordeal experienced by passengers trapped under the English Channel in December 2009 due to a train failure and poses questions related to how managers should have reacted to the situation. The main issues discussed in the case relate to how the firm should have reacted to this service failure. The (B) case describes the actions taken by Eurostar management immediately following the incident.Desde 5,74 €
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Why Today's Business Leaders Must Be Innovators: The Importance of Creativity and Innovation in Maintaining Your Company's Competitive Edge
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Capítulo de Libro HBS-8368BC-EIn today's global economy, corporations are under more pressure than ever to outperform competitors vying to take over their industries. How do some companies manage to trump the rest and seize the reins of an entire world market? The answer is actually quite simple-innovation. In this chapter, Jeff Dyer and Hal Gregersen team up with Clayton M. Christensen, author of the bestselling "The Innovator's Dilemma," to explain how innovation has become...Desde 8,20 €
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Discovery Skill #1: Associating-How Making Connections Across Seemingly Unrelated Fields and Disciplines Triggers Your Innovative Powers
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Capítulo de Libro HBS-8370BC-EConocimiento y comunicaciónWhen it comes to disruptive innovation, you don't have to start from scratch to create something new. Asking questions and fusing knowledge across disciplines and industries are the keys to improving your aptitude for association, a cognitive skill that lies at the core of innovation. In this chapter, authors Jeff Dyer, Hal Gregersen, and Clayton Christensen teach you how to strengthen your capacity for associating by describing how companies suc...Desde 8,20 €
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Discovery Skill #4: Networking-How Interacting with People Outside Your Social and Professional Spheres Can Jump-Start Innovation
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Capítulo de Libro HBS-8377BC-EThinking outside the box is just one component of disruptive innovation. Venturing outside your social circle is equally important. Diversifying your personal and professional contacts will spark an inundation of new knowledge and fresh perspectives that can stimulate innovative ideas. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen elaborate on the benefits of networking with people and companies outside your area of e...Desde 8,20 €
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Discovery Skill #5: Experimenting-How Your Willingness to Try New Things, Take Something Apart, or Build a Prototype Boosts Your Power to Innovate
Dyer, Jeffrey H.; Gregersen, Hal B.; Christensen, Clayton M.Capítulo de Libro HBS-8378BC-EForget the lab coat, the Petri dish, and all those hazardous chemicals. Innovators can experiment everywhere, everyday, with whatever materials they have at hand. In this chapter, authors Jeff Dyer, Hal Gregerson, and Clayton Christensen discuss the many forms experimenting can take, from hands-on tinkering to hypothetical musings, and narrow them down to three styles for approaching the process yourself. The best part of this discovery skill is ...Desde 8,20 €