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The Off-Line Impact of Online Ads (Spanish version)
Abraham, Magid M.Artículo HBS-F0804HMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Desde 8,20 €
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The Off-Line Impact of Online Ads
Abraham, Magid M.Artículo HBS-F0804H-EMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Desde 8,20 €
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CLP: Powering Asia
Serafeim, George; Henderson, Rebecca M.; Lau, DawnCaso HBS-115038-EContabilidad y controlDesde 8,20 €
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Omar Selim: Building a Values-Based Asset Management Firm (B)
Serafeim, George; Gombos, Shannon; Henderson, Rebecca M.Caso HBS-115035-EContabilidad y controlThe case describes the decision of Omar Selim to set up Arabesque as an independent organization and how he organized Arabesque to use both financial and environmental, social and governance (ESG) data in order to deliver performance for its clients. Supplement to case 115021.Desde 5,74 €
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Statoil: Transparency on Payments to Governments
Serafeim, George; Healy, Paul M.; Lenhardt, JeromeCaso HBS-115049-EContabilidad y controlDesde 8,20 €
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Oddo Securities - ESG Integration
Serafeim, George; Healy, Paul M.; Sesia, AldoCaso HBS-111085-EThe case describes the process of integrating environmental, social, and governance issues into valuation models and research analyst recommendations.Desde 8,20 €
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CLP: Powering Asia, Teaching Plan
Serafeim, George; Henderson, Rebecca M.; Freiberg, DavidNota del Instructor HBS-117053-EContabilidad y controlTeaching plan for 115038.Desde 0,00 €
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Wealth Management Crisis at UBS (B)
Healy, Paul M.; Serafeim, George; Lane, DavidCaso HBS-111090-EThe case describes the resolution of the U.S. Department of Justice (DOJ) investigation for tax fraud and the increasing pressure on the wealth management business.Desde 5,74 €
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Shanghai: GDP Apostasy
Serafeim, George; Henderson, Rebecca M.; Freiberg, DavidCaso HBS-115042-EContabilidad y controlThe case describes Shanghai's decision to abandon growth of Gross Domestic Product (GDP) as its primary metric of measuring success. Within this context, the case presents the historical roots of GDP and how the measure is calculated. Moreover, the case dDesde 8,20 €
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Subprime Crisis and Fair-Value Accounting, Teaching Note
Healy, Paul M.; Palepu, Krishna G.; Serafeim, GeorgeNota del Instructor HBS-112027-EFinanzasTeaching Note for 109-031.Desde 0,00 €