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The Off-Line Impact of Online Ads (Spanish version)
Abraham, Magid M.Artículo HBS-F0804HMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Desde 8,20 €
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The Off-Line Impact of Online Ads
Abraham, Magid M.Artículo HBS-F0804H-EMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Desde 8,20 €
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Lyric Dinner Theater (A) & (B), Teaching Note
Sharpe, James M.; Fisher, NoahNota del Instructor HBS-813088-EIniciativa emprendedoraThis teaching note is associated with HBS cases 813-043 and 813-044.Desde 0,00 €
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Eric Weston, Teaching Note
Sharpe, James M.; Fisher, NoahNota del Instructor HBS-813089-EFinanzasTeaching Note for 813045.Desde 0,00 €
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Royal DSM: Fighting Hidden Hunger
Henderson, Rebecca M.; Fisher, Noah; Shelman, MaryCaso HBS-313085-EIn 2007 Royal DSM, a leading life science and materials company, entered a partnership with the World Food Programme (WFP) to combat hidden hunger around the world by providing micronutrient solutions. The case investigates the unexpectedly large impact the partnership had on DSM and on the global nutrition discussion, and discusses the benefits and challenges of scaling up the Nutrition Improvement Program-a key component of DSM's human nutritio...Desde 8,20 €