Esta web utiliza cookies técnicas, de personalización y de análisis, propias y de terceros, para anónimamente facilitarle la navegación y analizar estadísticas del uso de la web. Obtener más información
Resultados de búsqueda
-
Clover (A) - (B) - Teaching note
Leslie, M; Speiser, M; Makinen, JNota del Instructor SGSB-SM283TN-EDirección estratégicaClover Network’s founders didn’t see the curveball coming at the end of 2012. The two-year-old start-up had just nine employees. It had dumped its first business idea, pivoted from its second, and was working hard on a new product: a tablet-based cash register with built-in credit card processing. Large credit card payment processing companies had started noticing Clover and one had just agreed to pre-order $2 million of Clover hardware. It wa...Desde 0,00 €
-
Clover (A)
Leslie, M; Speiser, M; Makinen, JCaso SGSB-SM283A-EDirección estratégicaClover Network’s founders didn’t see the curveball coming at the end of 2012. The two-year-old start-up had just nine employees. It had dumped its first business idea, pivoted from its second, and was working hard on a new product: a tablet-based cash register with built-in credit card processing. Large credit card payment processing companies had started noticing Clover and one had just agreed to pre-order $2 million of Clover hardware. It wa...Desde 8,20 €
-
Clover (B)
Leslie, M; Speiser, M; Makinen, JCaso SGSB-SM283B-EDirección estratégicaClover Network’s founders didn’t see the curveball coming at the end of 2012. The two-year-old start-up had just nine employees. It had dumped its first business idea, pivoted from its second, and was working hard on a new product: a tablet-based cash register with built-in credit card processing. Large credit card payment processing companies had started noticing Clover and one had just agreed to pre-order $2 million of Clover hardware. It wa...Desde 5,74 €
-
The Off-Line Impact of Online Ads (Spanish version)
Abraham, Magid M.Artículo HBS-F0804HMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Desde 8,20 €
-
The Off-Line Impact of Online Ads
Abraham, Magid M.Artículo HBS-F0804H-EMarketingAdvertising on the internet increases sales in brick-and-mortar stores even more than it does online. Individually, search ads and display ads have the power to drive purchases, but they get the best results when used together in a single campaign.Desde 8,20 €